Canon Technology Development Announcement

Canon releases 3 new RF lenses alongside a technology announcement for a new camera, the EOS R3



Canon Technology Development Announcement


An exciting morning in the world of Canon has seen the release of a new RF 100mm macro, an RF 400mm f/2.8 and an RF 600mm f/4; alongside the technology announcement of the EOS R3. To find out more about the lenses, check out our video overview or follow the links below. To learn more about the R3, read on...

Canon RF 100mm f/2.8L Macro IS USM

Canon RF 400mm f/2.8L IS USM

Canon RF 600mm f/2.8L IS USM

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Canon Technology Announcement — EOS R3

Canon Technology Development Announcement - EOS R3


Alongside the trio of new lenses, Canon also announced the development of a brand new professional mirrorless camera, the EOS R3. Aimed at pro sports and news photographers, this new body features an integrated grip, 30fps continuous shooting capabilities and a brand-new back-illuminated stacked CMOS sensor, placing it somewhere between the flagship EOS 1DX III and the EOS R5.

You can check out Canon's teaser video below and register your interest
to be the first to hear about the full details, including
price and availability, as soon as they are released.

With limited information available at this stage, here are four things you need to know: 

High quality at high speed

The EOS R3 features a brand new 35mm back-illuminated stacked CMOS sensor and a powerful DIGIC X processor, allowing for high-speed photography and filmmaking. The R3 delivers 30fps with AF/AE tracking, making it an ideal solution for sports photographers.

Tracking of fast-moving action

The EOS R3's next-generation Dual Pixel CMOS AF can track subjects’ eyes, heads and bodies moving quickly to allow for detailed captures in a split second. Canon has also revealed that it will add 'a new subject' to the R3's AF tracking.

AF control with the eye

The EOS R3 is the first EOS digital camera to feature the ground-breaking Eye Control Function, an improved technology first seen in the EOS 5. Eye Control Function enables users to select and move the AF point using the eye, offering a more natural and speedy control.

Professional build

The EOS R3 features a sturdy, professional build to deliver the same durability, dust and water resistance as the EOS-1D series that inspired its design. The R3 also features the same integrated grip as the EOS-1D series, allowing for increased control and battery life. 



About the Author

Amy Moore is Wex Photo Video’s Content Marketing Manager. She enjoys numerous types of photography, especially landscapes and meteorological photography. Check out her instagram here!