Fujifilm Announce the FinePix X10!

After weeks of rumours, Fujifilm have this morning released the FinePix X10 - tipped to be a younger sibling to the hugely popular (and award-winning!) FinePix X100, it has many of the same specifications in addition to some exciting new features. The X10 boasts the same retro styling that got tongues wagging when the X100 was launched and as well as a tradtional viewfinder, it has the same die-cast magnesium alloy base and upper control deck that makes the X100 reassuringly solid in the hand.

The Fujifilm FinePix X10

As you can see in the comparison table below, the X10 stacks up quite impressively when compared to its bigger brother. Both cameras feature expandable ISO to 12800 (although the standard Auto settings in the X10 are limited to ISO 3200, compared to ISO 6400 in the X100) and the X10 even trumps the X100 with full 1080p HD movie capability. For DSLR users who are wary of shutter lag on compact cameras, this high-end compact has a "super speedy shutter release" with approximately only a 0.01 second delay.

The key difference between the two models is in the lens - the Fuji FinePix X10 boasts a 4x manual barrel zoom lens with a 35mm equivalent focal length of 28-112mm and a maximum aperture of f/2.0 (wide) and f/2.8 (tele). Another nifty new feature that will be interesting to see in action is how the manual barrel zoom lens doubles as an on/off power switch, perfect for street shooters who need to react quickly.

The Fuji X10 also features built-in flash


  • 12 megapixel 2/3" EXR-CMOS sensor
  • 28-112mm f2.0-2.8 FUJINON lens with Optical Image Stabilisation
  • Full 1080p HD movie capability
  • Continuous shooting up to 7fps at full resolution (up to 10fps at reduced resolution)
  • 8 Film Simulation modes, including: Velvia, PROVIA and ASTIA
  • Max ISO 3200, expandable to ISO 12800 (at reduced resolution)
  • 9 White Balance presets + Custom White Balance setting options

The Fuji X10's Custom White Balance options

In Comparison: X10 vs X100

  X10 X100
Megapixels 12 12.3
Sensor 2/3" EXR-CMOS 23.6mm×15.8mm?APS-C?CMOS
Lens Focal Length (35mm equivalent) 28-112mm 35mm
ISO Max 12800 12800
HD Video Max 1080p 720p
Screen (pixels) 2.8" LCD (460k) 2.8" LCD (460k)
Weighs 330g 405g

Looking through the X10's traditional viewfinder

Coming Soon...

The Fujifilm PinePix X10 is now available for pre-order at Wex Photographic for £529.00. It is expected to be available around the end of October/beginning of November.