The Hasselblad X1D-50c is the world's first mirrorless medium-format digital camera. With its large 50-megapixel CMOS sensor that's capable of delivering up to 14 stops of dynamic range, dual SD card slots and compact, weather-sealed build, the X1D-50c brings a great level of opportunity and convenience. Coupled with the extended shutter speed (60 mins - 1/2000 sec) and ISO range (100-25600), the X1D is capable of recording exceptional levels of detail, even in the most challenging conditions. It also records Full HD video and features a generous 3.0" built-in rear touch display, electronic viewfinder, Wi-Fi and GPS connectivity, along with USB 3.0 type-C, HDMI and audio I/O ports.
Wex Workshop: Lotus Cars with Hasselblad and Tim Wallace
- Wednesday 18th April,10am - 4.30pm
- Meeting at: Group Lotus PLC Reception, Potash Lane, NR14 8EZ
- Tickets £265pp
A collaboration between two great brands, this workshop provides the amazing and exclusive opportunity to shoot the current Lotus performance cars with the latest Hasselblad medium format cameras, all under the guidance of top car photographer, Tim Wallace. Book your place here >>
Hasselblad X1D-50c Key Features:
- World's first medium-format mirorrless digital camera
- 50-megapixel CMOS sensor
- Dust and weather-sealing
- ISO 100-25,6000
- Full HD movie recording
- Built-in hotshoe
- 3.0" 920k-dot touch screen
- Built-in XGA electronic viewfinder
- Wi-Fi and GPS connectivity
- Dual SD card slots
- X-mount for XCD lenses
Like the iconic V System, the X1D seamlessly combines portability with excellent optical quality for which the brand is renowned. Hasselblad has ingeniously introduced mirrorless technology to digital medium format for the first time ever, creating a precision performance camera that can sit in the palm of your hand. The 50MP CMOS sensor captures the finest details with true natural colours.
Superior Image Quality
What allows Hasselblad to claim the best image quality when everybody else claims the same thing? The X1D system is comprised of a number of exceptional components which, when combined, results in something truly unique- Hasselblad Image Quality.
Delivering state-of-the-art image quality is - and has always been - our primary goal. These are the reasons a Hasselblad X1D system delivers exceptional file quality.
- The use of the highest quality CMOS sensors available ensuring wide dynamic range, vivid colours and high resolution.
- A unique high performance lens line with the addition of individual and accurate lens enhancement corrections.
- HNCS - Hasselblad Natural Colour Solution which delivers true and accurate colours.
- Hasselblad Phocus software - The processing engine which ensures the image quality based on advanced proprietary algorithms.
50MP CMOS Sensor
The X1D will ship with the tried and tested 50MP CMOS sensor. The 44 x 33mm chip offers a considerable improvement in image capture quality compared with full frame and other smaller sensor formats. To allow photographers using this sensor to extract the maximum image quality available the sensor is capable of delivering up to 14 stops of dynamic range. Coupled with the extended shutter speed and ISO range, this sensor is capable of recording breathtaking detail even in poor lighting conditions.
Compact Mirrorless Body Design
By opting for a mirrorless design, we were able to take our 50MP CMOS sensor and pack it into a footprint smaller than most full frame 35mm cameras. For the very first time, photographers have a camera that is no larger than a small format rangefinder, but offers the quality that only Hasselblad medium format can give. The deep and comfortable handgrip beautifully complements the slender body, creating a camera like no other.
Whilst image colour and tonality is somewhat subjective, the tones displayed in an image are controlled by the following:
- Pixel size and sensitivity (Dynamic range)
- Number of bits per colour channel in the A/D conversion process
- Colour profile applied to the resulting image data
For serious users who demand the utmost colour accuracy the Hasselblad Natural Colour Solution (HNCS) was developed. The system delivers the best possible natural colour’s from the selected chip without having to select from multiple presets. The HNCS delivers smoother tonal transitions and a more analogue film like image quality straight out of the camera, thanks to its 16-bit colour depth, compared to the majority of smaller DSLR sensors.
Dual Card Slots
For maximum flexibility the X1D boasts dual SD card slots, allowing the user a number of options when shooting. Images can either be saved to both cards simultaneously, shoot to the second card when the first is full, or RAW images can be saved on one card, while JPEGs are saved to the other.
With an extended ISO range up to a staggering 25,600, the X1D can shoot in the poorest of light while still retaining crisp detail in both shadows and highlights. Coupled with a shutter speed range of 60 minutes to 1/2000th second – with flash synchronisation at all speeds – the X1D offers incredible capture options.
High Resolution Rear Touch Display
The new 3.0” rear display boasts touch capability along with user customisation options including assigning nine favourite functions to touch buttons. The resolution is 920K dots and the image display performance delivers clear, colour accurate image reviews and high performance Liveview. The new smartphone style, icon based UI speeds access to even little used functions ensuring full use of the camera’s capabilities.
High Resolution Electronic Viewfinder
The X1D is equipped with a 2.36MP electronic viewfinder. The display has a fast refresh rate, wide conrast range (230:1) and 24-bit colour output delivering a crisp, accurate representation of the capture area. The information within the viewfinder displays a wide range of information including aperture, shutter speed, shots remaining and exposure level. The eyestart sensor built in to the eye cup automatically switches the display from the rear screen as you place your eye to the viewfinder.
After listening to the feedback from Hasselblad users we have implemented different image capture modes. These will include a square format (delivering a 39MP capture) and finally the much requested XPan panoramic format. The viewfinder display adjusts to show the correct image area for the chosen capture ratio with unused areas blacked out. The X1D offers 3 custom settings on the mode dial that allows the user to customise the camera settings. For example, you can set how the AF should work, which exposure mode should be used and what ISO setting should be used for a particular assignment. This way you can easily switch between certain behaviours during a shoot.
HD Video Capture
The X1D is capable of capturing HD (2K) video at 25 fps. You are able to export your movie captures as H.264 files (Mpeg) and play them back in Phocus or other compatible software. Coupled with the HDMI and audio facilities on the new camera, the capture of high quality video output is simplicity itself.
The simplest way of processing your Hasselblad RAW files, ensuring the best corrections and extraction of the finest detail possible. In conjunction with the release of the X1D camera system, our raw conversion software has been further enhanced with additional tools. Perspective adjustment has been added for converging vertical corrections to complement the adjustment layers added in version 3.0. Lens corrections for the X system lens range including those for HC/HCD lenses on the X1D have been added to the already extensive range available.
Storage options include:
- Save captures to card 1, then when it is full use card 2
Future firmware updates will implement addditonal options:
- Save captures to both cards simultaneously as a backup
- Save RAW captures to card 1 and JPEG captures to card 2
Mini HDMI & Audio I/O ports
The addition of a mini HDMI port along with the associated Input/Output ports enables videographers to display the video feed on a larger external monitor for audio and video files.
USB 3.0 Type-C Connector
A USB 3.0 Type-C connector allows the user to connect to their chosen computer system without the need to use an adapter. It also delivers very fast transfer rates of more than five times that of Firewire, ensuring tethered liveview or stills capture is an experience to be enjoyed.
Wi-Fi & GPS
Wi-Fi is included as standard supporting b, g, n and ac standards on both 2.4 and 5Ghz where permitted. This allows previews of the captured images to be viewed on an iOS device along with remote camera control and a 30fps liveview feed. GPS is also included as a standard feature enabling geotagging of your images at capture.
Hasselblad X System Lens Range
To enhance the entirely new camera design we have produced a new range of autofocus lenses specifically engineered to match the high resolution capability of the X1D. The superb new XCD lenses deliver edge-to-edge sharpness in a compact form to elegantly match the slim build of the body. Existing H System users also have the flexibility to use their lenses with the X1D by means of an optional adapter.
Visit Hasselblad's website to view their full range of sample images.
Hasselblad X1D-50c - 'Best of the Best' in the Red Dot Awards
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Buy Now Pay Later
With our no deposit Buy Now Pay Later option, pay nothing for six months when you spend £250 or more, then either settle the cash price in full by paying a £29.00 settlement fee, or choose to spread the cost over 36 months at 19.9% APR Representative. Please see the repayment example below to see how much purchasing this item on finance would cost.
|Item Value (Cash Price)
|Total Amount Credit
||35 x £328.37
|Total Amount Payable
|Annual Rate of Interest
Are you eligible for finance?
Applicants must be:
- Aged 18 years or older from the application date
- In permanent UK residence for a minimum of three years
- Fulfil at least one of the following employment criteria:
- In regular, permanent employment.
- Retired from regular employment - With a minimum age of 50.
- Not working through disability.
Note: All applicants will be subject to a credit reference check by the lender.
Credit is subject to application and status. Warehouse Express Ltd trading as Wex Photographic act as credit broker and not the lender. Barclays Partner Finance act as the lender.
Can I repay early? If so how?
No repayments are scheduled in the initial six-month deferral period. However, it is possible to pay off the loan, either by way of a lump sum or in smaller amounts. If the loan is fully repaid within the six-month deferral period, then no interest is payable, but a £29.00 early-settlement will be incurred. Such repayments may be made to Barclays Partner Finance by cheque, debit card or standing order. Unfortunately it is not possible to set up a direct debit within the deferral period. Further information on how to make such repayments will be set out in the loan agreement pack provided by Barclays Partner Finance.
What happens if I don't repay within the first six months (deferral period)?
Following the six month deferral period, Barclays Partner Finance will initiate a monthly direct debit payment for the remaining duration of the loan. Interest will be charged at a rate of 19.9% APR on outstanding balances (backdated to the first date of the loan). Late payment penalties and early repayment charges will apply from this point. Barclays Partner Finance will send a reminder letter approximately one month before the six month deferral period is due to elapse. Note: If you chose to spread the cost and pay monthly, interest is charged from the start of the loan, not from the start of the repayment period.
What will I receive from the finance provider (lender)?
Barclays Partner Finance will send a loan agreement pack approximately four weeks after delivery of the goods, confirming that the account has been activated and, from this point, it is possible to make repayments against the loan.
For further information on how our finance product work, see our Finance help section.
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† Once your application has been accepted, usually within minutes, we will immediately dispatch your equipment.