It is a big day for Fuji with new cameras and lenses for GFX and XF shooters! The GFX 100S features a 102MP sensor, can output 12-bit ProRes Raw and is tiny in comparison to its predecessor. Alongside the GFX 100S comes a new GF 80mm f/1.7 which we can’t wait to try out. For XF shooters, a long awaited focal length is finally here, the new XF 70-300mm OIS! If that wasn’t enough we are also seeing the brand new X-E4 - a busy day for Fuji all round. Find out more below…
Fujifilm GFX 100S Medium Format Camera Body
Designed for portability and unrivalled image quality, the Fujifilm GFX 100S Medium Format Camera Body provides professional large-format image quality and performance on a smaller, more manageable scale. The Fujifilm GFX 100S sees a range of upgrades and improvements over its predecessor including, a fantastic lightweight and compact physical redesign that is 500g lighter, a redesigned In-body Image Stabilisation system and an updated shutter mechanism. Of course, the 102MP imaging sensor can capture consistently beautiful images that are crisp, rich with clarity and full of deep, punchy colours.
£5,499.00 View
Fujifilm GF 80mm f1.7 R WR Lens
24 months interest free credit available
A welcome addition to Fujifilm's GF Mount series of lenses, the GF 80mm F1.7 R WR Lens sits between the GF 63mm and 110mm. This lens offers a versatile 80mm standard focal length which is equivalent to a 63mm in 35mm full-frame format. A complex and advance lens structure sees 10 glass elements in 8 groups, which includes one aspherical element and two Super ED elements. This structure, combined with a wide, fast and bright maximum F1.7 aperture, allows you to capture beautifully clear, crisp and dramatic images in almost any situation. In addition, this lens also supports Face/Eye AF, using an advanced focusing algorithm which accurately acquires focus on your subject's face or eye, even if they're moving.
£2,099.00 View
Fujifilm X-System releases
Fujifilm XF 27mm f2.8 R WR Lens
12 months interest free credit available
If you are in the market for an everyday lens that does things a little differently, look no further than the FUJINON XF 27 mm F2.8 R WR. With a 27 mm focal length, this prime lens provides a natural field of view similar to the human eye. What this means is that it can perform to a high-standard when used in portraiture, street, and landscape photography. It's also incredibly thin, fitting the characteristics of a "pancake-style" prime lens. Don't be fooled by its size though, this lens is built-up of seven lens elements to deliver advanced image resolution (even at widest apertures). It's weather-resistant and incredibly portable - a 27 mm lens that you can really rely on. When planning for your next Fujifilm urban adventure or historic hike, don't hesitate to pack the FUJINON XF 27 mm F2.8 R WR. Trust me, you won't be disappointed.
£399.00 View
Fujifilm XF 70-300mm f4-5.6 R LM OIS WR Lens
12 months interest free credit available
With most bulky telephoto lenses weighing in at 1kg, it's refreshing to see that Fujifilm's XF 70-300mm F4-5.6 R LM OIS WR telephoto lens prioritises portability. This interchangeable zoom lens is specific to the X Series, providing image-makers with a broad scale of focal lengths, an efficient linear motor for AF, and up to 5.5-stops of optical image stabilisation. The lens combines 17 elements into 12 groups (one aspherical element and two ED elements), all within a weather-resistant housing. The XF 70-300mm is best suited to photographing sport, nature (bird-watching), and other instances where the subject is at a significant distance from the camera. With the addition of a compatible teleconverter (not included), the XF2X TC WR for example - the maximum magnification extends to an incredible 0.66x (the 35mm equivalent of 1:1 magnification) - the ideal setup for those wanting to try their hand at macro photography.
£749.00 View
