Sony Cyber-Shot RX100 Digital Camera - Black

The advanced, compact Sony Cyber-shot RX100 Digital Camera features a 1.0"-type Exmor CMOS sensor with an effective resolution of 20.2 megapixels, and a bright f1.8 Carl Zeiss lens. Designed to deliver outstanding image quality, it is equipped with an integrated flash, and is able to extend to ISO 25600 when using Multi Frame Noise Reduction. The RX100 is also able to shoot Full HD 1080p video.

Key Features: Sony Cyber-Shot RX100 Digital Camera - Black

• 1.0 type 20.2 effective megapixel (approx.) “Exmor” CMOS Sensor
• “BIONZ” imaging processor
• 3.6x optical zoom (35mm equivalent: 28mm-100mm)
• Maximum Aperture F1.8 (W)-4.9 (T)
• Control ring (Assignable functions: aperture, zoom, etc.)
• 3.0 type 1229K dot White Magic Display
• Shooting mode: Intelligent Auto, Superior Auto, Scene Selection, P, A, S, M, Sweep Panorama, Movie
• Contrast AF (Multi AF/Center AF/Flexible Spot AF/Tracking Focus)
• Shutter Speed: 1/2000-30sec, Bulb
• ISO Sensitivity: ISO80-25600, Multi Frame NR
• Metering mode: Multi, Center, Spot
• RAW, RAW and JPG supported
• Full HD movie (AVCHD 1920x1080 50p) PASM Movie
• Built-in flash
• Picture Effect (13 modes)
• Continuous shooting at up to 10fps (approx.)
• Multi aspect recording for still images (3:2, 4:3, 16:9,1:1)
• USB charging
• Stereo microphone, mono speaker
• Function button
• Aluminium body

Introduction
Travelling light doesn’t mean compromising on picture quality with the new Cyber-shot DSC-RX100 camera. Sleekly crafted in aluminium for strength, lightness and luxurious looks, the RX100 inherits many advanced imaging features from Sony’s a range of A-mount and E-mount camera families. It’s an accomplished partner for travel, portraits or street photography, with impressive picture quality and intuitive, comfortable control options that make the RX100 ideal as a step-up from point-and-shoot cameras. It’s also ideal as a pocket-sized second camera for enthusiasts who want to capture pristine stills and Full HD video while they’re on the move. It’s easy to fine-tune your image with a wide range of manual adjustments, whether you’re shooting stills or Full HD video.

The Sensor
At the heart of the Cyber-shot RX100 is a 1.0-type Exmor CMOS sensor with a resolution of 20.2 effective megapixels. Specially developed by Sony, the sensor has an area that’s around four times larger than the 1/2.3-type imager in regular point-and-shoot cameras. Capturing far more light than small-sensor cameras, it’s the key to beautiful, detail packed images and Full HD movie clips with very low noise.

The f1.8 Lens
The larger sensor is partnered with an ultra-bright Carl Zeiss Vario-Sonnar T* lens with 3.6x optical zoom range. In contrast with standard point-and-shoot cameras, the wide F1.8 maximum aperture lets in more light to complement the resolving power of the large 1.0-type Exmor CMOS sensor. In common with high-performance DSLR optics, the lens features seven- bladed circular aperture. This makes it easy to produce pro-style ‘bokeh’ effects, with subjects in sharp focus against a smoothly-blurred background. The lens also features an Advanced Aspherical (AA) glass element that contributes to the camera’s extremely compact dimensions without sacrificing optical performance or resolution.

Quick to React
Complementing the 1.0-type sensor and lens, the optimised BIONZ image processor maximises shooting responses while assuring exceptionally clean, natural images. It also extends sensitivity right up to ISO 256002 (using Multi Frame Noise Reduction), allowing exceptionally clear handheld images in dim light. Speedy burst shooting at up to 10 frames per second (full-resolution) lets you grab split-second photo opportunities, while high-speed autofocus locks onto your target in as little as 0.13 seconds3.

The LCD Screen
Even if you’re shooting outdoors, it’s easy to see subtle details and tones on the bright, high contrast 7.5cm (3") Xtra Fine LCD. With an extremely high 1229k dot resolution, the screen debuts new WhiteMagic technology that uses white pixels in addition to RGB to boost screen brightness.

The Control Ring
Experienced photo enthusiasts will appreciate the unique Control Ring that surrounds the lens body. Allowing smooth, fingertip adjustment of exposure, zoom, Picture Effect and other functions, it makes versatile DSLR-style creative control over your image easily accessible.

The Function (Fn) Button
Frequently-used functions can be assigned to a handy Fn (function) button for instant access. Memory Recall stores up to three groups of settings for instant recall - a big time-saver when you don’t want to keep adjusting parameters for favourite scenes.

Auto & Manual Mode
Just like a DSLR camera, there’s a choice of auto and manual focus modes for even greater control over your image. If you’re focusing manually, MF Assist magnifies your image to simplify fine adjustments. There’s also a convenient Peaking function that highlights sharply-focused areas of the image on screen.

Artistic Options
There’s a generous choice of artistic options to expand shooting possibilities for enthusiasts and novice photographers alike. It’s easy to fine-tune the look of your image with a choice of six Creative Styles to suit the scene or your personal preference. Picture Effect offers an inspiring choice of 'in camera' effects that can be previewed on the LCD screen, including Toy Camera, Partial Colour, Pop Colour, HDR Painting, Miniature, Illustration, Watercolour and other (Note: real-time preview not available with all Picture Effect settings).

Auto Portrait
Shared with the latest a range of A-mount and E-mount cameras, Auto Portrait Framing makes it simple to capture personality-packed photos of family and friends. Cyber-shot does all the hard work, automatically detecting faces and cropping the scene to create tighter, pro-style compositions without sacrificing pixel count.

Battery Power
Newly created for the DSC-RX100, the NP-BX1 Type X rechargeable battery features a slim, energy-efficient design to allow up to 330 still shots or 80 minutes AVCHD video shooting per charge. Exclusively designed to match the camera, the LCJ-RXA is a stylish ‘jacket style’ carry case with an attractive leather-look textured finish and supplied shoulder strap. Attaching securely to the camera, the case opens to allow easy shooting while you’re on the move.