The Photography Show returned to Birmingham this weekend, and we popped in to check out what each manufacturer had on offer on their stand. Read on to see our highlights.
Canon stand – EOS 5DS, 5DS R, EOS M3 and EF 11-24mm f/4L USM
Canon EOS 5DS R
On a different part of its stand, the company featured its new EOS M3 Compact System Camera and PowerShot compacts.
Canon EOS M3
The lens bar once again proved popular, allowing visitors to try out some pro-grade optics on EOS-1D X bodies from up high.
Nikon stand – D810A, D7200, D5500, P900 and AF-S Nikkor 300mm f/4E PF ED VR
The company also had two of its DSLRs mounted within its robotic arm system, each capturing the scene in front of them and relaying it onto a monitor.
Nikon robotic arm system
Matching Canon, the company also offered visitors a chance to test out some of its more exotic telephoto lenses on its lens bar.
Olympus stand – OM-D E-M5 II
Olympus had one of the most interesting stands at the show, with a variety of performances, tutorials and the latest products. Visitors got a chance to test the latest OM-D E-M5 II Compact System Camera, while pro photographers demonstrated techniques on the central stage.
Olympus OM-D E-M5 II
In between tutorials there was also an acrobat and a footballer on stage, giving visitors a chance to capture some action.
Cheekily, the company also offered DSLR users free massages to ease the strain of carrying their cameras!
Fujifilm stand – X-A2 and XF16-55mm f/2.8 R LM WR
The company’s popular Instax models were also on display in a variety of colours.
Fujifilm Instax models
Sony stand – FE 24-240mm f/3.5-6.3 OSS, Zeiss Distagon T* FE 35mm f/1.4 ZA, FE 90mm f/2.8 Macro G OSS and FE 28mm f/2
Sony A7 Mark II and Zeiss Distagon T* FE 35mm f/1.4 ZA
Another new lens on display was the FE 28mm f/2.
Sony A7 and FE 28mm f/2
Panasonic stand – Lumix GF7, CM1, Lumix G 42.5mm f/1.7 Asph. Power O.I.S and Lumix G 30mm f/2.8 Macro Asph. Mega O.I.S. lens
Videographer and brand ambassador Nick Driftwood also demonstrated the new Lumix G 42.5mm f/1.7 Asph. Power O.I.S, while the equally new Lumix G 30mm f/2.8 Macro Asph. Mega O.I.S. lens also made an appearance.
Panasonic Lumix GH4 and Lumix G 42.5mm f/1.7 Asph. Power O.I.S
The company also had a stand dedicated to its CM1 Smart Camera, which combines a smartphone running the Android operating system with a 20MP 1in sensor.
Ricoh Imaging stand – Pentax K-S2, Pentax-D FA * 70-200mm f/2.8ED DC AW and HD Pentax-D FA 150-450mm f/4.5-5.6ED DC AW
Ricoh Imaging had one of the more diverse stands at this year’s show. It showed off its colourful K-50 and new K-S2 DSLRs in a raft different colour combinations, while cross sections of lenses and other products allowed the more technically minded to appreciate the internal construction of some of its popular products.
Pentax K-50 and K-S2
Ricoh also had its Theta m15 spherical cameras and Pentax-branded medium format 645Z models on display, as well as the design of the forthcoming full-frame DSLR.
Pentax’s forthcoming full-frame DSLR
Pentax-D FA * 70-200mm f/2.8ED DC AW
Sigma stand – dp0 Quattro and Sigma 150-600mm f/5-6.3 DG OS HSM Sport
Sigma’s stand featured many of its impressive optics, although it also had samples of its dp range of cameras. Here’s a pre-production sample of the latest dp0 Quattro announced last month.
Sigma dp0 Quattro
Among its various lenses, the company also showed off its 150-600mm f/5-6.3 DG OS HSM Sport model.
Sigma 150-600mm f/5-6.3 DG OS HSM Sport
Tamron stand – Tamron 15-30mm f/2.8 Di VC USD
Tamron had its new 15-30mm f/2.8 Di VC USD optic on its stand, here mounted on a Nikon D700. The lens is set to be available in both Canon EF and Nikon F mounts.
Tamron 15-30mm f/2.8 Di VC USD