Profoto was founded in Stockholm in 1968 by photographer and engineer Eckhard Heine and photography equipment retailer Conny Dufgran. Their relationship began when Conny sold Eckhard a flash unit that didn’t work. Annoyed with the faulty unit, Eckhard went home to invent a new type of flash. He returned a couple of weeks later with a superior unit. A few years after that, Eckhard and Conny exhibited the first Pro-1 generator at the Photokina trade show in Cologne. It was an instant success. Profoto was born.

Today, Their products are used by the best in the industry. Whether it be on a billboard or in a fashion magazine, there’s a good chance that the image you are looking at was created with the help of Profoto’s lights. But even through continuous refinements and improvements to their equipment, they stay true to Eckhard’s and Conny’s ideals.

Profoto believe that a Light Shaping Tool should feel right, sound right and be aesthetically pleasing. Just like the painter’s brush or the musician’s instrument, its form should reflect its function. Profoto ethos is never let technology rule over the artist. Their tools are not obstacles but lighting solutions, designed to help you turn your ambition into reality.