Product Code: 1598461

Canon EF-M 28mm f3.5 Macro IS STM Lens

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The Canon EF-M 28mm f3.5 Macro IS STM lens is the first macro to join the EF-M range and a world's first to feature built-in LED lights. Designed for EOS M users looking to explore the world of macro photography, this compact, lightweight lens offers a 45mm field of view (35mm equivalent) and has a true magnification ratio of 1:1, meaning the object you are shooting appears life size in your image. The pair of built-in miniature Macro Lite electronic flash units on the front of the lens illuminate close-up subjects, making it great for food and flower photography, as well as small objects with intricate details like jewellery.

Canon EF-M 28mm f3.5 Macro IS STM Lens

  • Create superb macro shots with unique in-built Macro Lite
  • Get closer to bring out new levels of detail
  • Pin sharp images with Hybrid IS and unique design
  • Compact stylish design that's an ideal match for the EOS M
  • Easily record smooth movies
  • EF-M lens mount for EOS M Compact System Camera

Get closer than ever before
The EF-M 28mm f/3.5 Macro IS STM has a true magnification ratio of 1:1, meaning the object you are shooting appears life size in your image. When you want to explore and magnify the finer details of your subject, you can engage Super Macro mode. With outstanding 1.2x magnification, you can enlarge your subject beyond life-size. Taking into consideration the crop factor of the EOS M's APS-C sized sensor, which results in a 35mm equivalent shooting magnification of 1.92x, so users can capture incredibly fine details like natural veins in plants, or the detailed construction of jewellery. Also in Super Macro mode, you can get incredibly close (working distance of 13 mm) allowing you to explore tiny objects.

Enter the unique world of macro
Magnify the intricate details of your subjects with this innovative, compact macro lens for Canon's EOS M series. With the world's first autofocus lens with built-in Macro Lite*, you can illuminate your subject. While outstanding 1.2 x magnification, means that you can now get closer than ever before.

Built in Macro Lite Technology
This EF-M series lens comes with two built-in, controllable, LED (Macro Lite). This feature provides extra illumination in front of the lens to remove unnecessary shadows, which can often be cast by you and your equipment when shooting macro photography. At the touch of a button, you can toggle the Macro Lite between left and right side illumination, to find the right balance and achieve stunning, stylistic imagery that you wouldn't be able to create by any other means. An ideal choice for when you want to capture close-up shots of flowers and food, as well as small objects with intricate details like jewellery.

Clever barrel design
So you can make the most of all available light, EF-M 28mm f/3.5 Macro IS STM is designed with a converging lens barrel, to minimise the shadow caused by the lens itself. This also provides surface contact points for steady shooting, so the lens can be used at a steep angle of 53 degrees from the surface on which the object is placed. The combination of the contact points and the use of the Macro Lite (when needed), allows you to capture detailed macro shots.

Pick up the finer details in motion
Create amazing close ups by combining the macro capabilities of the EF-M 28mm f/3.5 Macro IS STM with EOS M's video functionality.

Perfect day-to-day lens - Easy to carry
When on the move, the EF-M 28mm f/3.5 Macro IS STM's compact design, makes it perfect for documenting your day-to-day adventures. With precision optics and a lightweight (130 g), collapsible body, the EF-M 28mm f/3.5 Macro IS STM is ideal for everyday photography, as well as macro. While the inclusion of UD and aspherical lens elements, means that there's no need to compromise image quality with this lens.

Pin sharp images
Angular shake is much more pronounced in macro photography; because of this macro photography usually requires a steady tripod. However, the Hybrid Image Stabilizer in EF-M 28mm f/3.5 Macro IS STM is specifically designed to help minimize both angular and shift camera shake. Giving you more flexibility to respond to your subject if it moves or changes position, ensuring crisp images when shooting macro subjects.

Create much more than macro
With features that are designed specifically for macro photography, this lens is also flexible enough for everyday photography uses. With a wide aperture of f/3.5 and a 35mm equivalent focal length of approx. 44.8mm (due to mirrorless cameras having cropped sensors), you can shoot with a natural angle of view and perspective for a variety of snapshots.

Illuminate features
This day-to-day lens is also great for portrait photography, especially with the combination of Hybrid Image Stabilizer and the wide 7 bladed circular aperture. You can easily achieve portrait shots that draw the eye to focus on the detail you want, with the subject separated from a background that is beautifully smooth. You can even use Macro Lite to add a spark to your subject's eyes.

Smooth, steady movies
The near-silent STM (stepping motor) technology in the EF-M 28mm f/3.5 Macro IS STM helps you to create high quality movies by delivering steady and quiet continuous focusing. This allows you to capture only the ambient sounds without the noise of a focusing motor.

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Product Specification

Focal Length ~ Tele [mm] 28.0
Focal Length ~ Wide [mm] 28.0
Image Stabilisation Yes
Lens Mount Canon EF-M
Lens Type Macro Prime
Max Aperture ~ Tele 3.5
Max Aperture ~ Wide 3.5
Maximum Format Size APS-C
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Your flexible credit options available

Interest Bearing

with a choice of repayment plans over 12, 24 or 36 months 13.9% APR (representative)

Buy now pay later

36 month loan with a six month deferral period, 18.9% APR (representative)

Interest Bearing Finance

This option comprises term loan with a choice of repayment plans over:

  • 12 months
  • 24 months
  • 36 months

The balance of the finance agreement is payable directly to Novuna Consumer Finance in equal monthly instalments by monthly direct debit. The direct debit payments will commence at the end of the first month following receipt of your goods. The interest rate charged is 13.9% APR. Late payment and early repayment penalties apply; full details of these will be provided in the loan agreement pack.

For customers based in the Channel Island, please call us to apply for finance

  12 Months 24 Months  36 Months 
Cash price  £294.00  £294.00  £294.00
Deposit £0.00 £0.00 £0.00
Loan Amount £294.00 £294.00 £294.00
Monthly Instalment 11 x £26.27 23 x £13.99 35 x £9.92
Final Instalment £26.27 £13.99 £9.92
Total Amount Repayable £315.24 £335.76 £357.12
Representative 13.9% APR 13.9% APR 13.9% APR

Buy now pay later

The Buy Now Pay Later option comprises a 36 month loan following a six month deferral period.

During the six-month deferral period, it is possible to pay off the loan, either by way of a lump sum or in smaller amounts. If the loan is partially repaid within six months, the remaining interest will be adjusted to reflect the new balance. If the loan is fully repaid within the six-month deferral period, then no interest is payable, however, a £29 early settlement fee is payable in respect of repayments within these six months.

Following the six-month deferral period, Novuna Personal Finance will initiate a monthly direct debit payment for the remaining duration of the loan. Interest will be charged at a rate of 18.9% APR on outstanding balances (backdated to the first date of the loan). Novuna Personal Finance will send a reminder letter approximately one month before the six-month deferral period is due to elapse.

For customers based in the Channel Island, please call us to apply for finance

  Balance settled in full within the six month deferral period Balance NOT settled in full within the six month deferral period
Cash price £300 £300
Deposit £0 £0
Loan Amount £300 £300
Settlement fee £29 £0
Settlement payment £329 -
Monthly Instalment - 36 x £11.57
Total Amount Repayable £329 £416.52
Representative 18.9% APR 18.9% APR


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Product Code: 1598461-wex Manufacturers Part Number: 1362C005