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Product Code: 3122521
Hasselblad 28mm f4 P XCD Lens
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This medium-format lens introduces a 28mm focal length to the renowned XCD lineup, continuing Hasselblad’s legacy of high-end optical performance and premium craftsmanship. With a masterful combination of premium glass elements, an f4 maximum aperture, and a 22cm minimum focusing distance, this lens provides street photographers with the perfect companion for capturing detail-rich wide-angle scenes. More
£1,689.00
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This medium-format lens introduces a 28mm focal length to the renowned XCD lineup, continuing Hasselblad’s legacy of high-end optical performance and premium craftsmanship. With a masterful combination of premium glass elements, an f4 maximum aperture, and a 22cm minimum focusing distance, this lens provides street photographers with the perfect companion for capturing detail-rich wide-angle scenes.
Hasselblad 28mm f4 P XCD Lens Key Features:
- A wider addition to the renowned series of XCD lenses
- Perfect for street photography & capturing larger scenes
- Premium optics featuring 9 elements in 8 groups
- Includes 2 ASPH & 1 ED element to correct aberrations
- High-resolution detail & edge-to-edge sharpness
- Extended depth of field control with f4 max. aperture
- 0.22m min. focusing distance with 1:6 magnification
- Linear STM for fast, accurate, & responsive focusing
- Exquisite Hasselblad craftsmanship with an all-metal body
- Lightweight & small for easy storage & transportation
Expanded Hasselblad 28mm f4 P XCD Lens Key Features:
High-End Optical Performance
To complement the X2D and other X-system cameras, Hasselblad has produced a line of XCD lenses renowned for their outstanding image quality. Continuing this legacy is the addition of the 28mm f4 P XCD, a wide-angle lens with a premium optical design that features nine elements in eight groups. This arrangement includes two aspherical elements and one extra-low dispersion element to effectively suppress aberrations and provide users with stunning image quality across the entire frame.
Hasselblad pairs this high-end construction with an f4 maximum aperture, a 22cm minimum focusing distance, and a 1:6 magnification ratio. This masterful combination makes the 28mm f4 P XCD lens the perfect partner for capturing everything from nature and culture to urban architecture and street photography.
Flexible Focusing
Thanks to its linear stepping motor and smaller focusing lens group, the Hasselblad 28mm f4 P XCD lens pairs perfectly with the PDAF technology of the X2D 100C. This powerful combination allows the focusing lens group to reach the required position and achieve a precise stop quickly. The result is fast, accurate, responsive focusing that helps users better capture fleeting moments before the shutter clicks.
In line with its XCD siblings, the Hasselblad 28mm f4 P XCD lens also boasts an upgraded leaf-style shutter with flash synchronisation up to 1/4000s. This creative feature allows users to shoot with a flash in strong sunlight, capturing more dynamic subject juxtapositions with dramatic highlights and darker backgrounds.
Lightweight & Portable
At just 43.5mm in length and weighing only 245g, the Hasselblad 28mm f4 P XCD lens is the lightest in its series. Comfortably fitting in the palm of your hand, this highly portable and powerful lens is also more compact than any competing member of the medium-format market*. It also inherits the innovative design of its XCD siblings, incorporating an all-metal body and a focus ring delicately engraved with an “H” pattern to represent Hasselblad’s continued legacy for premium craftsmanship.
*At the time of launch in August 2023
What’s in the box?
- 1 x Hasselblad 28mm f4 P XCD Lens
- 1 x Rear Lens Cap
- 1 x Front Lens Cap
- 1 x Lens Shade
- 1 x Lens Protective Pouch
FAQs:
What types of photography is the Hasselblad 28mm f4 P XCD Lens for?
Thanks to its high-end optical design delivering outstanding image quality and precise focusing technology for capturing fleeting moments, the Hasselblad 28mm f4 P XCD Lens is suitable for capturing nature, city streets, and urban architecture.
What is the full-frame equivalent focal length for the Hasselblad 28mm f4 P XCD Lens?
The Hasselblad 28mm f4 P XCD Lens has a 22cm full-frame equivalent focal length.
Does the Hasselblad 28mm f4 P XCD Lens have an IP Rating?
Yes. The Hasselblad 28mm f4 P XCD Lens has an IP52 rating for limited dust ingress and some protection from water spray. However, this lens is not waterproof and requires a degree of protection from inclement conditions.
Does the Hasselblad 28mm f4 P XCD Lens support manual focusing?
Yes. The Hasselblad 28mm f4 P XCD Lens supports full-time manual focusing. Users can adjust the focus ring at any time, regardless of whether they use AF or MF mode.
Can I use filters with the Hasselblad 28mm f4 P XCD Lens?
Yes. The Hasselblad 28mm f4 P XCD Lens has a 72mm filter thread, allowing users to install optional 72mm filters.
Back to topProduct Specification
| Filter Thread [mm] | 72 |
| Focal Length ~ Tele [mm] | 28.0 |
| Focal Length ~ Wide [mm] | 28.0 |
| Included Accessories | Lens Hood, Lens Cap, Lens Pouch |
| Lens Elements | 9 |
| Lens Groups | 8 |
| Lens Mount | Hasselblad X |
| Lens Type | Wide-Angle Prime |
| Max Aperture ~ Tele | 4 |
| Max Aperture ~ Wide | 4 |
| Minimum Focus Distance [m] | 0.22 |
| Sensor Format | Medium Format |
| Size | 43.5mm |
| Weight [g] | 245.00 |
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Your flexible credit options available
Interest Bearing
with a choice of repayment plans over 12, 24 or 36 months 13.9% APR (representative)Buy now pay later
36 month loan with a six month deferral period, 18.9% APR (representative)Interest Bearing Finance
This option comprises term loan with a choice of repayment plans over:
- 12 months
- 24 months
- 36 months
The balance of the finance agreement is payable directly to Novuna Consumer Finance in equal monthly instalments by monthly direct debit. The direct debit payments will commence at the end of the first month following receipt of your goods. The interest rate charged is 13.9% APR. Late payment and early repayment penalties apply; full details of these will be provided in the loan agreement pack.
For customers based in the Channel Island, please call us to apply for finance
| 12 Months | 24 Months | 36 Months | |
|---|---|---|---|
| Cash price | £1,689.00 | £1,689.00 | £1,689.00 |
| Deposit | £0.00 | £0.00 | £0.00 |
| Loan Amount | £1,689.00 | £1,689.00 | £1,689.00 |
| Monthly Instalment | 11 x £150.92 | 23 x £80.36 | 35 x £56.98 |
| Final Instalment | £150.92 | £80.36 | £56.98 |
| Total Amount Repayable | £1,811.04 | £1,928.64 | £2,051.28 |
| Representative | 13.9% APR | 13.9% APR | 13.9% APR |
Buy now pay later
The Buy Now Pay Later option comprises a 36 month loan following a six month deferral period.
During the six-month deferral period, it is possible to pay off the loan, either by way of a lump sum or in smaller amounts. If the loan is partially repaid within six months, the remaining interest will be adjusted to reflect the new balance. If the loan is fully repaid within the six-month deferral period, then no interest is payable, however, a £29 early settlement fee is payable in respect of repayments within these six months.
Following the six-month deferral period, Novuna Personal Finance will initiate a monthly direct debit payment for the remaining duration of the loan. Interest will be charged at a rate of 18.9% APR on outstanding balances (backdated to the first date of the loan). Novuna Personal Finance will send a reminder letter approximately one month before the six-month deferral period is due to elapse.
For customers based in the Channel Island, please call us to apply for finance
| Balance settled in full within the six month deferral period | Balance NOT settled in full within the six month deferral period | |
|---|---|---|
| Cash price | £300 | £300 |
| Deposit | £0 | £0 |
| Loan Amount | £300 | £300 |
| Settlement fee | £29 | £0 |
| Settlement payment | £329 | - |
| Monthly Instalment | - | 36 x £11.57 |
| Total Amount Repayable | £329 | £416.52 |
| Representative | 18.9% APR | 18.9% APR |