The Sony Alpha 100 camera is an instant classic: the top-quality 10 MP DSLR system camera that builds on a two-decade legacy of Minolta photographic leadership, accepts 20 years of A-mount lenses sold worldwide—and introduces Sony imaging innovations like high-sensitivity shooting with Sony Super SteadyShot in-camera image stabilization, Dynamic Range Optimizer to automatically increase detail in bright and dark picture areas, new Anti-Dust technology to keep the CCD imager clean for better pictures, and Sony Eye-Start Autofocus system for faster camera response. The Sony Alpha 100 is an ideal upgrade for Konica-Minolta users.
Sony jumped into the digital single lens reflex (D-SLR) camera market with the Alpha 100 system. The system combines advanced SLR features with other Sony digital imaging innovations.
The Sony® α (alpha) DSLR-A100 camera is an instant classic: the top-quality 10 MP DSLR system camera that builds on a two-decade legacy of Minolta photographic leadership, accepts 20 years of A-mount lenses sold worldwide—and introduces Sony® imaging innovations like high-sensitivity shooting with Super SteadyShot® in-camera image stabilization, Dynamic Range Optimizer to automatically increase detail in bright and dark picture areas, new Anti-Dust technology to keep the CCD imager clean for better pictures, and Eye-Start® Autofocus system for faster camera response.
Sony developed a new Dynamic Range Optimizer image analysis technology to provide exceptional picture quality and natural color reproduction, along with a new Bionz image processing engine. This new engine supports a continuous burst mode for fast-action shooting and performs intelligent power management.
“Our system will be attractive to people who are ready for something beyond what’s available in D-SLR cameras today,” said James Neal, director of marketing for digital imaging products at Sony Electronics. “Sony enthusiasts who want to upgrade from point-and-shoot cameras, as well as former Konica-Minolta digital and film SLR camera users who have already made substantial investments in lenses, will welcome this initiative.”
Fight Blur With Your Camera, Not Your Lens
The DSLR-A100 camera is engineered to combat blurry pictures through high light sensitivity (up to ISO 1600) and Super SteadyShot® image stabilization, a Sony technology that shifts the image sensor to compensate for camera movement.
Because Super SteadyShot is built into the camera body, all compatible telephoto, wide-angle, standard and macro lenses are automatically image-stabilized. This also allows from two to 3-1/2 stops of latitude in exposure, which supports hand-held shooting at longer shutter speeds than would otherwise be possible. In the end, you have more opportunities to shoot in natural lighting without a tripod or a flash.
Innovative Approach to Deliver Exceptional Image Quality
The α (alpha) DSLR-A100 will be the only D-SLR camera that can optimize dynamic range, meaning the range from highlights to shadows, including gain and contrast, through in-camera hardware processing.
Sony’s Dynamic Range Optimizer (DRO) analyzes the captured image data and instantly determines the best exposure and color tonality of an image before JPEG compression. Unlike software optimization of a processed image, DRO is performed in the hardware. It is the first hardware-based DRO solution with the speed required for high-speed shooting.
Now You Can Really Catch The Action
The high-speed Bionz image processing engine allows you to capture pictures at lightning speed. The camera will offer high-speed burst shooting at up to three frames per second continuously, at 10.2-megapixels and the finest JPEG compression. For those action shots, you’re limited only by the speed of your media card.
The new camera will also have a long battery life. The supplied lithium ion battery gives you up to 750 shots per full charge, depending on usage patterns and environmental conditions.
Get Dust under Control
“For D-SLR camera users,” Neal said that, “dust is the enemy.”
Dust collects on the image sensor, usually when lenses are changed, and appears as annoying spots in photos, which then need to be retouched later. Sony’s new system offers a novel, two-pronged approach to fighting dust.
The camera’s CCD image sensor has an indium tin oxide coating to avoid static build-up so that dust does not readily adhere. Additionally, when you turn the camera on or off, an anti-dust feature is activated to literally shake off dust particles.
A Flexible System for Creative Possibilities
Sony is continuing its long-standing relationship with Carl Zeiss® to deliver superior optical performance for the α (alpha) camera system. The two companies have co-developed three lenses, including an ultra-wide, 16-80 mm Vario-Sonnar T* zoom model and two fixed focal length telephoto models ─ a Planar T* 85 mm and Sonnar T* 135 mm.
The system will also be supported with a full range of accessories, including a line-up of flashes, cable releases, rechargeable battery packs and several styles of carrying cases.
Convenience and Simplicity
The α (alpha) camera also features eye-start auto focus, which starts focusing your picture before you even press the shutter; a 2.5-inch Clear Photo LCD Plus™ screen for wide-angle viewing and exceptional color reproduction; JPEG and RAW file format support; and a comfortable camera grip with easily-accessible function and mode dials.
There is a slot for CompactFlash Type I/II and Microdrive® media cards. The camera also accepts Memory Stick PRO™ and Memory Stick PRO Duo™ media cards through a supplied adaptor.
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Buy Now Pay Later
With the no deposit Buy Now Pay Later option, pay nothing for six months when you spend £250 or more, then either settle the cash price in full by paying a £29.00 settlement fee, or choose to spread the cost over 36 months at 19.9% APR Representative. Call us to place your order and you can also make a partial payment, the interest charged will be based on the remaining balance. Please see the repayment example below to see how much purchasing this item on finance would cost.
|Item Value (Cash Price)
|Total Amount Credit
||35 x £14.94
|Total Amount Payable
|Annual Rate of Interest
Are you eligible for finance?
Applicants must be:
- Aged 18 years or older from the application date
- In permanent UK residence for a minimum of three years
- Fulfil at least one of the following employment criteria:
- In regular, permanent employment.
- Retired from regular employment - With a minimum age of 50.
- Not working through disability.
Note: All applicants will be subject to a credit reference check by the lender.
The approval of your application depends on your financial circumstances and borrowing history. Warehouse Express Ltd trading as Wex Photo Video act as credit broker and not the lender. Barclays Partner Finance act as the lender.
Can I repay early? If so how?
No repayments are scheduled in the initial six-month deferral period. However, it is possible to pay off the loan, either by way of a lump sum or in smaller amounts. If the loan is fully repaid within the six-month deferral period, then no interest is payable, but a £29.00 early-settlement will be incurred. Such repayments may be made to Barclays Partner Finance by cheque, debit card or standing order. Unfortunately it is not possible to set up a direct debit within the deferral period. Further information on how to make such repayments will be set out in the loan agreement pack provided by Barclays Partner Finance.
What happens if I don't repay within the first six months (deferral period)?
Following the six month deferral period, Barclays Partner Finance will initiate a monthly direct debit payment for the remaining duration of the loan. Interest will be charged at a rate of 19.9% APR on outstanding balances (backdated to the first date of the loan). Late payment penalties and early repayment charges will apply from this point. Barclays Partner Finance will send a reminder letter approximately one month before the six month deferral period is due to elapse. Note: If you chose to spread the cost and pay monthly, interest is charged from the start of the loan, not from the start of the repayment period.
What will I receive from the finance provider (lender)?
Barclays Partner Finance will send a loan agreement pack approximately four weeks after delivery of the goods, confirming that the account has been activated and, from this point, it is possible to make repayments against the loan. You will also receive reminder letters and text at the end of the deferral period to remind you when your first payment is due.
For further information on how our finance product work, see our Finance help section.
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† Once your application has been accepted, usually within minutes, we will immediately dispatch your equipment.