The Sony Alpha A550 is a 14.2 megapixels DSLR that features Sony's new Exmor CMOS sensor and powerful BIONZ image processing engine to provide crisp, low-noise images packed with fine detail and vibrant colours. The Quick AF Live View now supports even speedier shooting responses with rapid, precise autofocus, making it easier than ever to capture beautifully relaxed portraits or dynamic action shots. Quick AF Live View also offers Face Detection, prioritising AF on people's faces and fine-tuning exposure/white balance settings for crisp, beautiful portraits with natural skin tones, while a special new Manual Focus Check Live View mode assists with fine-tuning your composition. Low-noise images can be previewed directly from the CMOS sensor, allowing critical assessment of focus and fine detail, even in low light.
It’s all in the detail
The high-resolution CMOS sensor assures detail-packed pictures with excellent contrast and gorgeous colours. Exmor technology cuts noise while signals are converted to digital form. The result? Flawlessly beautiful images.
Super-fast shooting that’s always in focus
Now more accurate and responsive than ever, Quick AF Live View teams the benefits of live image preview with super-fast, precise autofocus and rapid continuous shooting. Manual Focus Check Live View allows precise confirmation of focus and fine details, even in low light.
Incredible shooting reactions
Capture fast-moving action or the changing expression of a portrait subject with a continuous burst of images. Speed Priority mode shoots at a lightning-fast 7 frames per second.
Look closely: you’ve never seen anything like it
Don’t miss those vital details. The Xtra Fine LCD screen gives you an incredible view of all your shots, with superb colour reproduction and contrast. It’s ideal for checking correct focus and exposure when you’re reviewing pictures after shooting.
Great pictures from any angle
The LCD screen tilts up or down for comfortable viewing in different shooting positions. It’s really useful if you’re not holding the camera close to your eye: for example of you’re shooting above a crowd or crouching down for an interesting viewpoint.
With the no deposit Buy Now Pay Later option, pay nothing for six months when you spend £250 or more, then either settle the cash price in full by paying a £29.00 settlement fee, or choose to spread the cost over 36 months at 19.9% APR Representative. Call us to place your order and you can also make a partial payment, the interest charged will be based on the remaining balance. Please see the repayment example below to see how much purchasing this item on finance would cost.
Item Value (Cash Price)
Total Amount Credit
35 x £22.67
Total Amount Payable
Annual Rate of Interest
Are you eligible for finance?
Applicants must be:
Aged 18 years or older from the application date
In permanent UK residence for a minimum of three years
Fulfil at least one of the following employment criteria:
In regular, permanent employment.
Retired from regular employment - With a minimum age of 50.
Not working through disability.
Note: All applicants will be subject to a credit reference check by the lender.
The approval of your application depends on your financial circumstances and borrowing history. Warehouse Express Ltd trading as Wex Photo Video act as credit broker and not the lender. Barclays Partner Finance act as the lender.
Can I repay early? If so how?
No repayments are scheduled in the initial six-month deferral period. However, it is possible to pay off the loan, either by way of a lump sum or in smaller amounts. If the loan is fully repaid within the six-month deferral period, then no interest is payable, but a £29.00 early-settlement will be incurred. Such repayments may be made to Barclays Partner Finance by cheque, debit card or standing order. Unfortunately it is not possible to set up a direct debit within the deferral period. Further information on how to make such repayments will be set out in the loan agreement pack provided by Barclays Partner Finance.
What happens if I don't repay within the first six months (deferral period)?
Following the six month deferral period, Barclays Partner Finance will initiate a monthly direct debit payment for the remaining duration of the loan. Interest will be charged at a rate of 19.9% APR on outstanding balances (backdated to the first date of the loan). Late payment penalties and early repayment charges will apply from this point. Barclays Partner Finance will send a reminder letter approximately one month before the six month deferral period is due to elapse. Note: If you chose to spread the cost and pay monthly, interest is charged from the start of the loan, not from the start of the repayment period.
What will I receive from the finance provider (lender)?
Barclays Partner Finance will send a loan agreement pack approximately four weeks after delivery of the goods, confirming that the account has been activated and, from this point, it is possible to make repayments against the loan. You will also receive reminder letters and text at the end of the deferral period to remind you when your first payment is due.
For further information on how our finance product work, see our Finance help section.
To apply for finance, follow these three easy steps
1. Add items to your basket, and click 'Checkout'.
2. When selecting your Payment Option, choose ‘Apply for Finance’, and select your offer and terms.
3. Complete the Barclays Online Application form.† Make sure you have your bank details at hand.
† Once your application has been accepted, usually within minutes, we will immediately dispatch your equipment.