Aimed at serious photo enthusiasts and semi-professionals, the a700 teams uncompromising performance and responsiveness with superlative HD image quality – from shooting to viewing. In addition to its rugged build quality and pro-friendly features, the a700 redefines ease of use for such a highly-specified digital SLR camera. Thanks to its intuitive new navigation system, camera settings can be ...
Aimed at serious photo enthusiasts and semi-professionals, the a700 teams uncompromising performance and responsiveness with superlative HD image quality – from shooting to viewing. In addition to its rugged build quality and pro-friendly features, the a700 redefines ease of use for such a highly-specified digital SLR camera. Thanks to its intuitive new navigation system, camera settings can be adjusted in moments under the most exacting shooting conditions.
Tough, responsive α700 delivers
stunning next-generation picture quality...from shooting to viewing
- Superb picture quality with newly developed Sony 12.24 effective megapixel Exmor™ CMOS sensor and brand new high-speed BIONZ™ processor with RAW noise reduction
- Ultra-responsive operation with fast, high-accuracy 11-point autofocus and 5fps continuous shooting
- New ‘Quick Navigation’ function for instant access to camera settings ·
- Rugged magnesium body with dust/moisture resistant seals
- ‘PhotoTV HD’ Full HD image display on new BRAVIA televisions
- 3-inch 921k dot photo-quality LCD screen and bright, high-magnification viewfinder
There’s also an extensive
new palette of customisation options and creative tools to help photographers
take their passion to the next level.
Extraordinary next-generation imaging
Key to the superlative performance of the a700 is its all-new
12.24 effective megapixel Exmor™ CMOS sensor. This new sensor utilises
cultivated CCD imaging and original Column A/D conversion technologies
to deliver high-speed and high picture quality. The latest-generation
Sony semiconductors and advanced signal processing techniques ensure
images with extraordinary clarity, sharpness and detailing plus rich,
lifelike colours, tones and textures.
For the first time ever in a D-SLR
camera, the advanced Exmorä CMOS sensor performs A/D conversion
using dedicated convertors that are located close to each element array
on the sensor itself. Analogue noise cancellation prior to A/D conversion
is complemented by further on-chip noise reduction once signals have
This results in digital signals that are exceptionally
immune from external noise and interference that can seriously degrade
analogue signals produced by other sensors. Digital signals with reduced
noise are then fed from the Exmor™ sensor to the newly developed
BIONZ™ processing engine where they are subjected to a further RAW
noise reduction stage prior to compression and encoding.
With a maximum
sensitivity of ISO 3200, the a700 can grab compelling sports/action shots,
atmospheric interiors or relaxed portraits in any available light.
SteadyShot optical image stabilisation inside the camera body is compatible
with the complete range of a-mount lenses. Anti-shake performance has
been improved by up to half a stop over the entire focal length range.
Equivalent correction now extends from 2.5 to 4 stops (depending on lens,
camera settings and shooting conditions). This can drastically reduce
the risk of blurred images in situations where a tripod and flash would
normally be needed.
Responsive new centre dual cross 11-points autofocus
Responsive, high speed autofocus is a ‘must have’ for any
serious photographer. With 11 focus points and 11 lines, the new centre
dual cross sensor provides a major enhancement in AF performance under
a wide range of real-world shooting conditions. High precision AF can
be achieved at open aperture with lenses brighter than F2.8. In addition,
lens drive control time has been shortened for object distance calculation
and focus position.
An AF illuminator assists with fast, accurate autofocus
in low light or with low contrast subjects.
Fast, intuitive navigation
and convenient function control
A brilliantly simple new ‘Quick
Navi’ interface assures fast, positive operation in high-pressure
shooting situations when there’s no time to fumble with function
menus. Camera settings can be accessed instantly via the easy-to-use
joystick and icons on the 3-inch photo-quality screen. Selected parameters
can be adjusted directly without the need to drill down into fiddly sub-menus.
For even greater convenience in the studio or on location, a global ‘snapshot’ of
28 camera settings can be stored in one of three user memories for instant
recall. A dedicated Custom button can be assigned to frequently-needed
functions such as file size and auto focus area select.
Built to deliver
when it matters most
The a700 is engineered to meet the demands of discerning
photo enthusiasts who require unfaltering performance in real-world shooting
environments. Tough, durable magnesium alloy body panels are complemented
by a reinforced aluminium alloy chassis. Weather-resistant silicon seals
protect buttons and media card slots against dust and moisture. The camera’s
professional feel is underlined by a new shutter release sound and powerful
AF drive motor that reduces noise and vibration while focusing.
high performance shutter unit is proven to withstand approximately 100,000
cycles. Maximum shutter speed is 1/8000 sec (1/250 flash sync speed or
1/200 with Super SteadyShot on) to freeze fast-moving action. A new high-power
coreless motor and double-stopper anti-bounce mirror mechanism allows
continuous shooting at up to 5 fps. In JPEG Fine or Standard mode shooting
is limited only by free media card capacity, while a single burst of
up to 19 frames can be captured at 5 fps in RAW.
Easy to handle with
optional vertical grip
Lightning-fast performance is complemented by
pro-style ergonomics to assist with sure handling in the studio or on
assignment. Adding the optional VG-C70AM vertical grip gives relaxed,
comfortable access to the ergonomically-positioned shutter release button
in any shooting position.
The newly-developed M-Series InfoLITHIUM battery
pack delivers up to 650 shots per charge (CIPA rating). Remaining battery
power is displayed as a percentage on the display for an accurate indication
of remaining power. The optional VG-C70AM grip can be fitted with a second
battery. Charge levels of both batteries (when fitted) are displayed
separately on screen for unambiguous indication of remaining power.
Fourteen new ‘Image Styles’ – including ‘Deep’, ‘Autumn’, ‘Vivid’ and ‘Landscape’ – allow
the instant creation of a wide range of moods. Contrast, sharpness, zone
matching and other parameters can then be customised further for fine-tuning
of a chosen creative effect.
The enhanced D-range Optimiser (DRO) adjusts
contrast and hue for beautifully-exposed results with backlit portraits
and other tricky highcontrast scenes. Optimisation can be adjusted in
five increments, while a new advanced bracketing mode captures the same
scene at five different DRO settings to ensure the best possible results.
The addition of a new RAW compressed mode increases storage efficiency
without sacrificing the flexibility of manipulating RAW image files.
An ‘Extra Fine’ mode is now available for high quality JPEG
files. A new 16:9 aspect ratio shooting mode is ideal for framing landscapes
and other wide panoramic shots that can be viewed on a widescreen TV
or HD-ready display.
Separate media slots are now offered for image storage
on a choice of Memory Stick or CompactFlash media. The Memory Stick Duo
Slot accepts Memory Stick Duo and Memory Stick PRO Duo, as well as the
newly introduced Memory Stick PRO-HG Duo that supports high transfer
speeds. The CompactFlash slot conforms to the new high-speed 300x UDMA
(Ultra Direct Memory Access) standard, allowing continuous image capture
up to the limit of flash memory card in JPEG fine mode and standard mode*.
‘PhotoTV HD’ picture
mode enhances Full HD image display
It’s easy to enjoy the finest
quality High Definition images captured with the a700 while you’re
at home or assessing shots in the studio.
The a700 includes a built-in
HDMI output for connection to any HD-ready TV or display. Images are
optimised for subtler, more natural colour and textures on the latest
generation of Full HD BRAVIA televisions that support ‘PhotoTV
HD’ - the Full HD TV photo viewing style recently announced by
PhotoTV HD offers a significant improvement over viewing still
images on conventional TV sets that are optimised for moving video. It
also controls image browsing, zoom, HD slideshows and other functions
when the a700 is linked to an HD television.
HD slideshows can be controlled
with the supplied IR remote commander that doubles as a remote shutter
release for self-portraits and other ‘shooting at a distance’ applications.
Photo quality 3-inch Xtra Fine LCD screen and high performance viewfinder
A superb new 3-inch photo quality Xtra Fine LCD screen adds an extra
dimension to the critical viewing and evaluation of shots captured with
Its size and ultra-sharp (921k dot) resolution – the
highest ever on a D-SLR camera – makes it possible to accurately
check focus and image quality of captured images on the LCD screen.
a striped pixel array, the Xtra Fine hybrid LCD reveals the finest details
with exquisitely natural texturing and colour gradations. A special anti-reflective
coating ensures high contrast and excellent visibility when viewing outdoors.
Pressing the rear-mounted Display button selects a choice of new screen
viewing modes. Image thumbnails can be tiled as 4-, 9- or 25-up. Alternatively,
the last five images can be ‘stripped’ above the currently
selected shot – ideal for checking bracketed exposures or continuous
advance shooting. There’s also a new RGB histogram mode for confirmation
of separate red/green/blue channel levels.
Thanks to a new pentaprism
system, the high-performance optical viewfinder with an internal anti-reflective
coating provides a large, bright image for comfortable viewing and accurate
manual focusing. A choice of optional focus screens – available
as a service-fitted item – assists with architectural composition
and other specialist applications.
Provided with the
a700, Image Data Lightbox SR software simplifies photo library management.
Images can be browsed, selected, enlarged, compared and rated while still
in RAW format. It also simplifies the creation and maintenance of image
collections for special projects, plus batch printing and JPEG/TIFF file
Image Data Converter SR Ver 2 is an easy-to-use application
for viewing and editing RAW files. A powerful new engine effectively
doubles processing speeds for faster adjustment of tone curves, white
balance, exposure, saturation, contrast, hue, and sharpness. Custom adjustment
profiles can be saved and applied to multiple images. Viewing, printing,
and basic file management are also supported, and edited images can be
resaved as RAW files, or converted to JPEG/TIFF format.
Ideal for studio
working, the supplied Remote Camera Control application (PC/Mac) allows
the a700 to be ‘driven’ via USB from a connected computer.
Shutter release, exposure, focus, drive mode and other settings can all
be controlled remotely without touching the a700. Image files can also
be stored directly to the computer’s hard drive, bypassing the
camera’s media card.
*Number of pictures possible to be taken depends on shooting conditions,
specification of memory card and other factors.
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