
Since its founding by Wilhelm Swarovski in 1949, SWAROVSKI OPTIK has become one of the world’s leading manufacturers of high-precision optical instruments for hunters, birders, and outdoor enthusiasts. SWAROVSKI OPTIK focuses on the things that have made us strong for so many years: our vision, our values, our purpose, the people in our company, and the long-term relationships with our partners.
Follow Lilly Briggs through her experience in the SWAROVSKI OPTIK Rainforest in Costa Rica.
Follow Lilly Briggs through her experience in the SWAROVSKI OPTIK Rainforest in Costa Rica.
The NL Pure 42 now comes in Burnt Orange – a bold yet grounded tone that reflects clarity and self-assurance. It delivers the same trusted performance: revolutionary ergonomics, wide field of view, and outstanding optical quality. Now with a color that blends visibility with purpose – in the stand, on the trail, or deep in the woods.
SWAROVSKI OPTIK on Safari
SWAROVSKI OPTIK on Safari
Dive into this stunning safari experience in the Masai Mara with our SWAROVSKI OPTIK Wildlife experts. High-quality binoculars are an indispensable tool for any outdoor endeavor that revolves around an immersive experience with nature. A basic understanding of the fundamental concepts of lens diameter and magnification is essential for the best personal fit. Enjoy the ride!
SWAROVSKI OPTIK AX Visio - 9000 species in a pair of binoculars
SWAROVSKI OPTIK AX Visio - 9000 species in a pair of binoculars
How does it look like to have more than 9,000 birds and other animal species within a pair of binoculars? The AX Visio assists you with identifying birds and other creatures at the touch of a button. Easily identify birds and other species with the AX Visio.
La Giralda up close - Urban Watching in Seville, Spain
La Giralda up close - Urban Watching in Seville, Spain
A group of passionate people seized the opportunity to look at the wondrous details hidden in the bell tower of Seville’s Cathedral: la Giralda. Thanks to SWAROVSKI OPTIK binoculars and telescopes, the participants were able to enjoy imperceptible elements of Andalusia's most iconic monument. Even the Sevillians who attended the event were surprised at what unseen treasures were discovered thanks to premium optical equipment and expert guidance. An unforgettable experience for all those who were a part of it!












