
It was a quiet month for product launches in July 2025 - aside from one surprise that made some noise (we’ll get to that). Highlights include new lenses from Tamron and Samyang, plus some fresh kit from Atomos and DJI.
But the real surprise? A major out-of-the-blue launch from industry heavyweight, Sony. Let’s get that bombshell covered right away.
This is definitely a camera that a select group of people have been waiting quite a while for. The RX10 IV remained popular long after its launch, largely because very few cameras offer the same combination of speed, handling and a built-in 24-600mm f2.4-4 ZEISS lens.
Sony has kept that huge focal range but updated almost everything around it. The 20.1MP 1.0-type stacked sensor is paired with a BIONZ XR processor and dedicated AI processing unit, bringing subject recognition for humans, animals, birds, insects, vehicles and aircraft. It can also shoot at up to 30fps with blackout-free viewing, which makes much better use of that 600mm reach when photographing wildlife, sport or aviation.
Video is stronger too, with uncropped 4K60p, cropped 4K120p, S-Cinetone and S-Log3.
Of course, its 1.0-type sensor will not match a full-frame camera in low light or for shallow depth of field. But that is not really the point. The RX10 V gives you an enormous zoom range, fast autofocus and capable video in one self-contained camera.
A 12-20mm full-frame zoom is not a lens everyone needs, but that is exactly what makes Tamron’s latest release interesting.
Built for Sony FE and Nikon Z, the 12-20mm f2.8 is Tamron’s widest full-frame lens to date. The 12mm end offers a noticeably wider view than a standard 16-35mm zoom, making it well suited to architecture, interiors, landscapes and astrophotography. It’ll also be useful for filmmakers working in confined spaces or looking for a funky wide-angle perspective.
The constant f2.8 aperture is a real benefit here, giving you a lot more light to work with. Tamron has also designed the lens to control sagittal coma flare, helping stars retain their shape towards the edges of the frame. Equally, its 18cm minimum focusing distance at 12mm allows for dramatic close-ups. It also has a fast and quiet VXD AF motor and a click-free aperture option which will work well for video.
The Sony FX5 is the cinematic tool we have been waiting for, sitting neatly between the compact, run-and-gun FX3 and the high-end, production-ready FX6.
It features a newly developed 16.6MP Exmor RS sensor, enabling internal RAW recording, 5K Open Gate capture and reduced rolling shutter thanks to its faster sensor readout. It also supports Fast Hybrid AF with human, animal and bird recognition, alongside more than 15 stops of dynamic range.
At launch, it can record up to 4K120p and 5K60p, with 5K120p and 4K240p due through a future firmware update planned for August 2027. As always, we would recommend buying a camera for what it can do now, but the current recording options are already strong.
All of this gives filmmakers access to advanced recording formats in a compact body that is easier to transport, rig and shoot with on location. For documentary, commercial and independent productions, the FX5 looks like a very well-judged addition to Sony’s Cinema Line.
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