
An exciting year for camera releases is showing no signs of slowing down. In July, Sony gave us the new A6700, but now the firm is back again with two more cameras – and this time, they’re full-frame. Travel and landscape photographers will definitely want to check out what the A7CR and A7C II can do, as well as Sony’s new G Master 16-35mm lens. We’ve got everything you need to know.
But there’s more to cover. Tamron’s f2 zoom for full-frame mirrorless has arrived for Nikon Z-mount, and there’s a new gorgeous XCD prime for Hasselblad XCD users to gush over. If you’re looking for something more affordable, this is your month, because Kodak has brought out a host of low-cost compact cameras in formats we didn’t think manufacturers were making any more. From a superzoom bridge to an underwater adventurer, there’s plenty for beginner and budget-conscious photographers to get their hands on. Let’s dive in and look at all the key photo and video releases from August.
Sony A7CR Digital Camera Body - Black
Free tripod worth £49.95
In a mission to blend high-resolution, full-frame photography with the demand for increased mobility, Sony has introduced the Alpha 7C R - a compact and lightweight 61 MP camera with AI processing for precise real-time tracking and improved subject detection. Perfect for art-based photography, this portable camera combines the best of the A7R & A7C series to give users a small but mighty shooter.
£2,799.00 View
Sony A7CR Digital Camera Body - Silver
Free tripod worth £49.95
In a mission to blend high-resolution, full-frame photography with the demand for increased mobility, Sony has introduced the Alpha 7C R - a compact and lightweight 61 MP camera with AI processing for precise real-time tracking and improved subject detection. Perfect for art-based photography, this portable camera combines the best of the A7R & A7C series to give users a small but mighty shooter.
£2,799.00 View
Since the inception of Sony’s full-frame mirrorless range, the Sony A7R cameras have always been about ultra-high resolution. The Sony A7C, introduced later, was a mirrorless camera designed to be as small and compact as possible. So, astute readers among you may be able to join these dots and put together what the brand new Sony A7CR is all about.
The Sony A7CR could very well be the ultimate camera for travel shooting. It places the magnificent full-frame 61MP BSI Exmor R CMOS sensor from the A7R V inside a body that weighs just 515g. It also adds in the latest advancements in AI-powered subject-tracking autofocus, meaning it can accurately identify specific subjects, even in dim conditions, and keep hold of them as they move.
The A7CR also inherits touch controls that were introduced on the vlogging-focused ZV-E1, making for an intuitive handling experience. Terrific for high-resolution stills and great-looking 4K video, the Sony A7CR is a pocket-friendly camera that’s got power where it counts.
You can see what we thought of the new Sony A7CR, and the new Sony FE 16-35mm f2.8 G Master II Lens (featured below) in our hands-on video where we put the new kit through its paces in Budapest:
Sony FE 16-35mm f2.8 G Master II Lens
Following the original's success, the FE 16-35mm f2.8 G Master lens returns as the smallest and lightest wide-angle zoom in its class*. This Mark II lens encapsulates Sony’s dedication to quality and innovation with an improved optical structure for outstanding resolution, four XD Linear Motors for high-performing autofocus, and enhanced ergonomics with intuitive controls for hybrid shooters.
£2,299.00 View
This Mark II lens is remarkably lightweight, and makes for an ideal complement with Sony’s most lightweight full-frame mirrorless cameras. The Sony FE 16-35mm f2.8 G Master II is geared towards travel shooters who are aiming to produce professional-quality images; to that end, its premium optical construction delivers pin-sharp images right to the edges of the frame. It can shoot as close in as 22cm, and has an 11-blade aperture that means its large maximum aperture can be used to create images with attractive bokeh. It’s a lightweight, do-everything lens for getting the best out of Sony’s high-end sensors.
Sony A7C II Digital Camera Body - Black

The Alpha 7CII expands Sony’s compact full-frame lineup with a new evolution of system architecture designed for higher image quality, improved colour reproduction, enhanced subject recognition, and seamless operability. Thanks to these upgrades, the Alpha 7CII positions itself as the perfect hybrid camera, combining the freedom of compact portability with the excellence of shooting full-frame.
£1,999.00 View
Sony A7C II Digital Camera Body - Silver

The Alpha 7CII expands Sony’s compact full-frame lineup with a new evolution of system architecture designed for higher image quality, improved colour reproduction, enhanced subject recognition, and seamless operability. Thanks to these upgrades, the Alpha 7CII positions itself as the perfect hybrid camera, combining the freedom of compact portability with the excellence of shooting full-frame.
£1,999.00 View
The more affordable counterpart to the Sony A7CR, the A7C II updates Sony’s range of portable full-frame cameras to deliver plenty of first-rate features for photographers and videographers alike. It captures 33MP images, and consistently nails sharp shots thanks to that AI-powered autofocus – the hybrid system offers 759 phase-detection points. The A7C II enjoys all the advantages of full-frame, like generous dynamic range and shallow depth of field, and fits them in a compact body that’ll suit anyone on the hunt for a travel-friendly setup.
Tamron 35-150mm F2-2.8 Di III VXD for Nikon Z
Following Tamron’s success with the initial release, the world’s first f2 full-frame mirrorless zoom lens is now available for Nikon Z. This model is characterised by its versatility across photographic disciplines, combining a large f2 maximum aperture with a wide-angle to telephoto focal length, a high-precision autofocus system, and a unique angle-of-view tailored to art-based travel photography.
£1,799.00 View
Hasselblad 28mm f4 P XCD Lens
This medium-format lens introduces a 28mm focal length to the renowned XCD lineup, continuing Hasselblad’s legacy of high-end optical performance and premium craftsmanship. With a masterful combination of premium glass elements, an f4 maximum aperture, and a 22cm minimum focusing distance, this lens provides street photographers with the perfect companion for capturing detail-rich wide-angle scenes.
£1,689.00 View
It’s always a good month when we get to see a new Hasselblad XCD lens. The Hasselblad 28mm f4 P XCD joins an exceptional line-up, delivering high-end performance to meet the exacting standards of the ultra-high resolution sensors in digital medium format cameras like the X2D 100C. The 28mm f4 boasts a linear stepping motor and smaller focusing lens group, which means it can acquire focus quickly and accurately. This pairs beautifull with the X2D 100C’s phase-detection autofocus, making it more versatile and responsive than ever.
Kodak Pixpro FZ45 Digital Camera - Black

The Kodak Pixpro FZ45 Digital Camera - Black is a beginner-friendly, compact camera with intuitive features. The impressive 16MP CMOS sensor delivers high-quality images, and you can record every detail with 1080p full-HD video. It has one-touch video, red-eye removal, helpful shooting modes, and a bright 2.7-inch LCD screen to view your images and videos, allowing you to shoot confidently.
£94.00 View
Kodak Pixpro FZ45 Digital Camera - Red

The Kodak Pixpro FZ45 Digital Camera - Red is a beginner-friendly, compact camera with intuitive features. The impressive 16MP CMOS sensor delivers high-quality images, and you can record every detail with 1080p full-HD video. It has one-touch video, red-eye removal, helpful shooting modes, and a bright 2.7-inch LCD screen to view your images and videos, allowing you to shoot confidently.
£94.00 View
Kodak Pixpro FZ45 Digital Camera - White

The Kodak Pixpro FZ45 Digital Camera - White is a beginner-friendly, compact camera with intuitive features. The impressive 16MP CMOS sensor delivers high-quality images, and you can record every detail with 1080p full-HD video. It has one-touch video, red-eye removal, helpful shooting modes, and a bright 2.7-inch LCD screen to view your images and videos, allowing you to shoot confidently.
£94.00 View
It’s been a while since we’ve seen a new beginner-friend compact camera, which is why it’s great to see this simple, affordable and effective model arrive from Kodak. The Pixpro FZ45 shoots 16MP images and sports a 4x zoom lens that can widen out to 27mm for group shots. It also captures 1080p Full HD Video, and even finds room for face-detection. The camera is powered by two commonly available AA batteries that are included in the box, meaning you’ve got everything you need to get shooting straight away.
Kodak Pixpro FZ55 Digital Camera - Black

The Kodak Pixpro FZ55 Digital Camera - Black is the ideal high-performance compact point-and-shoot to capture every moment with creative flair. With 5x optical zoom and a 28mm wide-angle lens, you can get closer to the action and keep everything in the frame. The Pixpro FZ55 also records 1080p full HD and includes various features and shooting modes designed for intuitive, stress-free operation.
£114.00 View
Kodak Pixpro FZ55 Digital Camera - Blue

The Kodak Pixpro FZ55 Digital Camera - Blue is the ideal high-performance compact point-and-shoot to capture every moment with creative flair. With 5x optical zoom and a 28mm wide-angle lens, you can get closer to the action and keep everything in the frame. The Pixpro FZ55 also records 1080p full HD and includes various features and shooting modes designed for intuitive, stress-free operation.
£114.00 View
Kodak Pixpro FZ55 Digital Camera - Red

The Kodak Pixpro FZ55 Digital Camera - Red is the ideal high-performance compact point-and-shoot to capture every moment with creative flair. With 5x optical zoom and a 28mm wide-angle lens, you can get closer to the action and keep everything in the frame. The Pixpro FZ55 also records 1080p full HD and includes various features and shooting modes designed for intuitive, stress-free operation.
£114.00 View
This compact is similar to the FZ45, but provides a little more power and versatility for those who want it. The zoom lens on the Pixpro FZ55 is a 5x optic rather than 4x (starting at 28mm), and the camera is powered by a rechargeable lithium-ion battery. Once again, you get 16MP stills and 1080p Full HD video at the touch of a button.
Kodak Pixpro AZ255 Digital Camera - Black

The Kodak Pixpro AZ255 Digital Camera is perfect for photographers seeking zoom range without the hassle of multiple lenses. It boasts a 16mp resolution and 22 scene modes, automatically adjusting for technical aspects. Get close to the action or capture vast landscapes with a 25x optical zoom and 24mm wide-angle lens. The AZ255 features optical image stabilisation and shoots 1080p Full HD videos.
£179.00 View
Kodak Pixpro AZ255 Digital Camera - Red

The Kodak Pixpro AZ255 Digital Camera is perfect for photographers seeking zoom range without the hassle of multiple lenses. It boasts a 16mp resolution and 22 scene modes, automatically adjusting for technical aspects. Get close to the action or capture vast landscapes with a 25x optical zoom and 24mm wide-angle lens. The AZ255 features optical image stabilisation and shoots 1080p Full HD videos.
£179.00 View
Kodak Pixpro AZ255 Digital Camera - White

The Kodak Pixpro AZ255 Digital Camera is perfect for photographers seeking zoom range without the hassle of multiple lenses. It boasts a 16mp resolution and 22 scene modes, automatically adjusting for technical aspects. Get close to the action or capture vast landscapes with a 25x optical zoom and 24mm wide-angle lens. The AZ255 features optical image stabilisation and shoots 1080p Full HD videos.
£179.00 View
This SLR-styled bridge camera gives you serious zoom range without the bulk, weight and expense of big telephoto zoom lenes. The Kodak Pixpro AZ255 boasts a whopping 24x optical zoom, and adds in optical image stabilisation to make the far end of the zoom lens genuinely useable. Despite this, it weighs just 336g, making it easily portable for travel shooting.
Kodak Pixpro AZ405 Digital Camera - Black

Bring your subject closer with the Kodak Pixpro AZ405 Digital Camera - Black, featuring an impressive 40x optical zoom in a compact body. With 20 megapixel resolution and a 24mm wide-angle lens, you can capture the whole scene in stunning clarity. Recording 1080p full HD video with a vibrant 3-inch LCD screen to view your shots, it’s a powerful, versatile choice for getting the perfect shot.
£199.00 View
Kodak Pixpro AZ405 Digital Camera - Red

Bring your subject closer with the Kodak Pixpro AZ405 Digital Camera - Red, featuring an impressive 40x optical zoom in a compact body. With 20 megapixel resolution and a 24mm wide-angle lens, you can capture the whole scene in stunning clarity. Recording 1080p full HD video with a vibrant 3-inch LCD screen to view your shots, it’s a powerful, versatile choice for getting the perfect shot.
£199.00 View
Kodak Pixpro AZ405 Digital Camera - White

Bring your subject closer with the Kodak Pixpro AZ405 Digital Camera - White, featuring an impressive 40x optical zoom in a compact body. With 20 megapixel resolution and a 24mm wide-angle lens, you can capture the whole scene in stunning clarity. Recording 1080p full HD video with a vibrant 3-inch LCD screen to view your shots, it’s a powerful, versatile choice for getting the perfect shot.
£199.00 View
Kodak Pixpro AZ528 Digital Camera - Midnight Blue
The Kodak Pixpro AZ528 Digital Camera is perfect for photographers seeking zoom range without the hassle of multiple lenses. It boasts a 16mp resolution and scene modes which automatically adjust for technical aspects. Get close to the action or capture vast landscapes with a 52x optical zoom and 24mm wide-angle lens. The AZ255 features optical image stabilisation and shoots 1080p Full HD videos.
£249.00 View
Kodak Pixpro WPZ2 Digital Camera - Yellow

The Kodak Pixpro WPZ2 Digital Camera snaps 16-megapixel images and supports 1080p full HD video recording in a rugged, waterproof, and shock-proof casing. Enjoy 4x optical zoom and multiple shooting modes with image stabilisation. Connect to WiFi for effortless sharing and never miss a moment thanks to the rechargeable lithium-ion battery, which can capture up to 2000 shots or 70mins of video.
£159.00 View
Kodak Pixpro WPZ2 Digital Camera - White

The Kodak Pixpro WPZ2 Digital Camera snaps 16-megapixel images and supports 1080p full HD video recording in a rugged, waterproof, and shock-proof casing. Enjoy 4x optical zoom and multiple shooting modes with image stabilisation. Connect to WiFi for effortless sharing and never miss a moment thanks to the rechargeable lithium-ion battery, which can capture up to 2000 shots or 70mins of video.
£159.00 View
Kodak Pixpro WPZ2 Digital Camera - Blue

The Kodak Pixpro WPZ2 Digital Camera snaps 16-megapixel images and supports 1080p full HD video recording in a rugged, waterproof, and shock-proof casing. Enjoy 4x optical zoom and multiple shooting modes with image stabilisation. Connect to WiFi for effortless sharing and never miss a moment thanks to the rechargeable lithium-ion battery, which can capture up to 2000 shots or 70mins of video.
£159.00 View
Be ready for anything with this classically styled tough compact camera. The Kodak Pixpro WPZ2 is shockproof against drops of up to 2m, waterproof down to depth of 15m, and full sealed against sand, dust and grit. It sports a 4x zoom lens, a 16-megapixel BSI CMOS sensor, and a high-capacity lithium-ion battery rated to up to 2,000 shots or 70 minutes of Full HD video.
How do we decide?
Our in-house photography experts, store staff and partners all work collaboratively to pour over these guides. The cameras and equipment recommended in our guides are based on their personal opinion, empirical experience and of course, feedback from our customers.
We way up price, features, quality and the all-important 'je ne sais quoi' to make sure we recommend products that will delight and inspire.
If you would like more advice on any purchase our contact centre staff are here to help. Alternatively, you can reach us via email or social media.
And don't forget. If you were to purchase anything based on our recommendations you'll be covered by our full returns policy
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