The wait is finally over! Sony has just launched their new A7 series flagship model, the Sony A7 IV. With an emphasis on versatility and performance across both photography and videography, this pro-level mirrorless camera stands as a must-have creative tool for professional image-makers. Discover what the A7 IV can offer you and pre-order now!
Sony A7IV Mirrorless Camera Body Key Features:
- Back-illuminated 33-megapixel Full-Frame Exmor R CMOS image sensor
- An advanced Bionz XR image processor offers unrivalled performance
- Exceptional, professional image quality in almost any lighting situation
- Confident low-light shooting with ISO 100-51200 (expandable to 50-204800)
- Impressive real-time Tracking and Eye AF technology (human/animal/bird)
- Able to shoot images at up to 10 frames per second with fast buffer clearance
- Stunning 4K/60p video capture with full pixel readout and no binning
- Record in 4:2:2 10 bits and S-CINETONE/S-LOG 3 picture profiles
- 3,686,400 dot electronic viewfinder (Quad-VGA OLED) with 100% coverage
- Rock steady Image Sensor-Shift mechanism with reliable 5-axis compensation
- 3'' vari-angle touchscreen monitor with new intuitive touch-capable menu
- Livestreaming at up to 4K15p or Full HD 60p without needing a capture card
- USB-C gen 3.2 compatibility, fast Wi-Fi chip & auto Bluetooth image backup mode
- Multi slot for SD (UHS-I/II) memory cards or CFexpress Type A cards
- A second card slot for SD (UHS-I/II compliant) memory cards
What Our Experts Say:
24 hours with the Sony A7 IV | Overview
Expanded Sony A7 IV Mirrorless Camera Body Key Features:
Exceptional Image Quality
In the past, Sony has spoiled us with their mastery of professional camera performance, design ergonomics and image capture capabilities. Enter the Sony A7 IV. This camera body builds on the huge success of the A7 III, a camera for all whether you are an amateur or seasoned professional. This model features an expansive redesign including a powerful 33-megapixel full-frame Exmor R back-illuminated sensor that’s paired with an updated Bionz XR image processing engine. Together, this pair of industry-leading components can capture truly exceptional image quality as well as offer complete shooting versatility and flexibility, allowing you to produce outstanding images even in low-light conditions. The A7 IV offers a huge and reliable ISO range from 100-51200 (expandable to 50-204800) and inherits Sony’s pro-grade colour science and creative modes exhibited in their professional Sony cameras that in turn, enable the capture of true-to-life vivid colours.
The Best AF In Town
It’s well known that Sony cameras have some of the best AF performance on the market, and this had been brought through into the A7 IV body. Sony has optimised its Real-time Tracking and Eye AF technology (human/animal/bird) for even faster, more accurate autofocus tracking and performance for both its photography and video capabilities. This is even effective whilst using the A7 IV’s super-fast 10 frames per second shooting with fast buffer clearance, allowing you to shoot with confidence.
When shooting in its 35mm full-frame standard mode, this Fast Hybrid AF (phase-detection AF / contrast-detection AF) provides 759 Phase Detection points. This covers a large area of the sensor and as a result, allows you to make conscious decisions about where the focus in your image should be. Equally, with the intelligent tracking technology, you’ll be able to maintain focus even if your subject moves to the sides of the frame. This AI-based subject recognition technology has been augmented with an advanced algorithm that will lock on to not only humans and animals, but birds too. Your subject’s eyes will be detected with a simple half shutter press and will be continuously tracked using the A7 IV’s AF-C mode. You can even choose Left Eye, Right Eye, or Auto-detection in advance, allowing you to focus on your scene composition. Furthermore, this can be assigned to custom buttons, allowing you to quickly toggle between options whilst mid-shoot.
Made for Video
As a true hybrid mirrorless camera system, the A7 IV has the ability to record video in stunning 4K quality at 60p with full pixel readout. For pro-level videographers and freelance content creators, this camera can record in 4:2:2 10 bits and includes S-CINETONE/S-LOG 3 picture profiles to guarantee that cinematic aesthetic. This is backed up by the aforementioned lightning-fast real-time AF system, which can even track your subject’s eye in motion; ideal for high-end video production work. To further aid in the creation of high-quality video content, the A7 IV has a vast array of accessible video tools to include breathing compensation, a fully digital audio interface to support the addition of professional audio mic systems, and a heat dissipation structure to streamline extended recording sessions.
To keep you connected to your audience in real-time, the Sony A7 IV supports live streaming at up to an incredible 4K15p or Full HD 60p without the need for an additional capture card. This is especially relevant for content creators looking to offer clients unique live video content over social channels, as well as vloggers and amateur videographers. In addition, this camera boasts the latest USB-C gen 3.2 compatibility, ultrafast Wi-Fi internal chip, and an automatic Bluetooth image backup mode. This means that you can confidently stream, transfer and share your images instantly across the globe.
Further adding to the A7 IV’s user-friendly design is an enhanced 3.69M dots electronic viewfinder that’s both fast, clear and true-to-life, allowing you to accurately and confidently compose your image. The camera is also equipped with a redesigned 3'' vari-angle touchscreen monitor that not only offers shooting versatility, allowing you to confidently capture images and video from difficult angles; but also features Sony’s intuitive touch-capable menu system. This system has been optimised for quick and efficient settings adjustments and as a result, increases productivity without stifling creativity. Another feature is its powerful and reliable Image Sensor-Shift mechanism with 5-axis compensation. This IBIS system allows you to confidently shoot in the knowledge that the A7 IV has your back and will adapt to stabilise your sensor to provide both stable, shake-free video footage and sharp still images when shooting handheld at longer shutter speeds.
This camera is a true all-rounder, offering exceptional quality in both the images it takes as well as performance and usability. The Sony A7 IV features a dedicated Photo/Video/S&Q dial that allows you to seamlessly switch from photo and video and focus on your creativity. In addition, Sony has included dual card slots to increase memory capacity options. There’s a multi-card slot that can accept SD memory cards (both UHS-I/II) or CFexpress Type A cards that are ideal for large image files or long video sequences. The second card slot is used for SD memory cards (again, (both UHS-I/II compliant), which can be used to capture JPEGs whilst the other captures RAW files, act as a file backup solution or simply be used for more storage space.
The Sony A7 IV is equipped with the hugely versatile and reliable Sony E lens mount fitting. To optimise this intelligently designed lens mount, Sony minimised its mechanical complexity by removing a mechanical aperture and focus drive. It has a reduced flange radius and shortened flange focal distance of 18mm compared to earlier Sony cameras that used 44.5mm. A caveat of this shortened flange distance is that it prohibits the use of an optical viewfinder as there isn’t space for a mirror box mechanism and as a result, all E-mount cameras use an electronic viewfinder. In addition, Sony has developed 40+ native full-frame lenses that offer a plethora of creative options, all of which provide exceptional image quality and professional-level performance.
What’s in the box?
- 1 x Sony A7 IV Mirrorless Camera Body
- 1 x Rechargeable Battery NP-FZ100
- 1 x AC adaptor
- 1 x Power cord
- 1 x Shoulder strap
- 1 x Body cap
- 1 x Accessory shoe cap
- 1 x Eyepiece cup
- 1 x USB-A to USB-C cable (USB 3.2)
How easy is it to switch between Photo and Video modes?
The Sony A7 IV features a dedicated Photo/Video/S&Q dial that allows you to seamlessly switch between Photo and Video modes, which allows you to focus solely on the creative task at hand.
Are you able to Livestream directly from this camera?
With contemporary content creators and vloggers in mind, the Sony A7 IV supports live streaming at up to an incredible 4K15p or Full HD 60p without the need for an additional capture card.
What battery does the A7 IV use?
This camera body uses Sony’s NP-FZ100 Rechargeable Battery that offers enhanced performance and significantly longer battery life than other Sony batteries.
What interface ports are available?
The Sony A7 IV features the following ports: A SuperSpeed USB 10 Gbps (USB 3.2) compatible Multi / Micro USB Terminal, an HDMI connector (Type-A), Multi-Interface Shoe as well as both a 3.5mm stereo minijack microphone and headphone terminals.
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Spread the Cost
Spread the cost of this item over 12 months. With a 0% finance, no deposit and monthly repayments by direct debit this option is simple to manage. Please see the repayment example below to see how much purchasing this item on finance would cost.
|Item Value (Cash Price)
|Total Amount Credit
||11 x £199.92
|Total Amount Payable
|Annual Rate of Interest
Are you eligible for finance?
In order to apply you must fulfill the following criteria:
- Be at least 18 years old
- Be in full-time work (16 hours or more a week), retired, or in receipt of disability allowance
- Earn at least £6,000 a year
- Have been a UK resident for three years or more
- Have a mobile phone number
- Have an email address
- Have a UK bank account from which Direct Debits can be taken
- Have no outstanding County Court Judgements (CCJs)
Note: All applicants will be subject to a credit reference check by the lender.
Credit is subject to application and status. Warehouse Express Ltd trading as Wex Photo Video act as credit broker and not the lender. Barclays Partner Finance act as the lender.
How does it work?
Where a qualifying product is added to your basket, the full value of your basket, including any accessories purchases, will be eligible for interest free credit. This is subject to the value of the additional products not exceeding the value of the qualifying product. No deposit is required and payments will be collected by direct debit in monthly instalments, the first instalment being collected 30 days after shipment of the product.
What will I receive from the finance provider (lender)?
Barclays Partner Finance will send a loan agreement pack approximately four weeks after delivery of the goods, confirming that the account has been activated and, from this point, it is possible to make repayments against the loan.
For further information on how our finance product work, see our Finance help section.
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† Once your application has been accepted, usually within minutes, we will immediately dispatch your equipment.