Product Code: 1544411

Sony Alpha A7 Digital Camera with 28-70mm Lens

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RRP: £1,100.00 £849.00

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The Sony Alpha A7 with FE 28-70mm f/3.5-5.6 OSS lens delivers all of the advantages of a 35mm full frame image sensor and lens interchangeability in a truly compact body. The Sony A7 sports a 24 megapixel sensor into a beautifully crafted, robust magnesium alloy body and is the first compact system camera in the Sony E-mount range to feature a full-frame sensor. The intuitive layout and ergonomic design makes composing your shots through the bright, high-resolution XGA OLED Tru-Finder or via the high-contrast 3.0” tiltable LCD screen a breeze. The powerful BIONZ X image processor and responsive hybrid autofocus system ensure beautifully rendered, sharp and accurate results for both stills and Full HD videos, even in low light. The Sony Alpha A7 also supports Wi-fi and NFC connectivity for wireless image transfer to a smartphone or tablet.

Key Features: Sony Alpha A7 Digital Camera with 28-70mm Lens

  • Full-frame compact system camera
  • 24.3 MP Exmor CMOS sensor
  • Includes versatile Sony 28-70mm FE lens
  • BIONZ X processor
  • Advanced Hybrid AF: phase-detect and contrast-detect AF
  • XGA OLED Tru-Finder
  • Dust/moisture-resistant magnesium alloy body
  • Full HD (1920x1080 - 60p/25p) movie recording with audio level control and clean HDMI output
  • 4K photo output and support for TRILUMINOS Display
  • 3.0" tiltable LCD, 1.23million dots
  • NFC and Wi-Fi
  • ISO 100-25,600
  • 5 fps continuous shooting
  • 30-1/8000sec. shutter speed range
  • Ideal primary camera for enthusiasts seeking expert-level results and control
  • Perfect second camera for professionals
  • Takes Sony E-mount lenses

The Sony A7/A7R Official Video



Bigger sensor, even more professional pictures:
The full-frame Exmor CMOS sensor is same size as a 35mm film frame. It’s more than twice the area of the APS-C image sensor in many DSLR cameras, and many times larger than your ordinary compact camera’s sensor. Capturing far more light, it’s the key to flawless, pro-quality pictures. You’ll really see the difference with superb detail, colour and contrast, plus dramatically reduced image noise.

An eye for the finest details:
From atmospheric portraits to dramatic landscapes and vibrant street scenes – discover a new world of detail with the full-frame a7 with 24.3 effective megapixels. The a7R takes you to even greater heights of creative expression with its full-frame 36.4 effective megapixel sensor and no optical low-pass filter. You’ll experience uncompromising clarity in every frame.

Always focused:
Don’t miss those once-in-a-lifetime picture opportunities. Fast Intelligent AF works in conjunction with the powerful new BIONZ X image processor to deliver blazingly quick, accurate autofocus that effortlessly tracks moving objects. The a7 adds Hybrid AF technology to freeze fast-moving athletes, wildlife or lively children with a crisply-focused burst of images at up to 5 frames per second. (NB: a7R max. shooting speed is 4 fps).

Beauty in your hand:
It’s a game-changing blend of power and portability that serious photographers have been waiting for. Crafted in tough magnesium alloy, dust and moisture resistant and weighing just 407g, the a7R is the world’s smallest, lightest 35mm full-frame interchangeable-lens camera. * "World’s smallest and lightest" refers to model a7R. Information correct as of 16th October 2013 and refers to commercially available products intended for consumer use.

Always in control:
Frame shots through the high-contrast, detail-packed XGA OLED Tru-Finder. Tilt the bright 3.0-type 921K dot LCD for a different perspective, high or low. Craft the perfect image with comfortably-placed buttons and dials - 9 customisable buttons and 45 assignable functions. Add accessories with the Multi Interface Shoe and broaden your horizons even further.

For serious movie makers:
Shoot flawless Full HD video at up to 50 progressive frames per second, with full P/A/S/M exposure control. View your footage live as it’s being recorded on an external monitor screen, just like a film director would. Pro-style movies deserve sound to match: fine-tune your audio with adjustable record levels and metering.

Easy sharing, no wires:
Connect with Wi-Fi and transfer photos wirelessly to your iPad, iPhone or Android smartphone. And if you’re using an Xperia or NFC-compatible smartphone or tablet, just one touch is all it takes to connect with your mobile. Install PlayMemories Mobile Version 3.0 on your phone and use it as a handy remote to fire the camera’s shutter.

Sony A7 Sample Images

Sony A7s sample action shot

Sony A7s sample image

Sony A7s sample portrait reflection image

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Product Specification

AEB (Bracketing) 1/3 EV, 1/2 EV, 2/3 EV, 1.0 EV, 2.0 EV, 3.0 EV increments, 3/5 frames (2.0 EV, 3.0 EV : only 3 frames)
Aspect Ratio 3:2
Autofocus Points 117
Autofocus System Fast Hybrid AF(phase-detection AF/contrast-detection AF)
Battery Grip Model VG-C1EM
Battery Model NP-FW50
Body Materials Magnesium Alloy
Connectivity USB 2.0, micro HDMI, NFC, multi interface show, 3.5 mm Stereo minijack
Diopter Adjustment -4.0 to +3.0m
Exposure Compensation +/- 5.0EV(1/3 EV, 1/2 EV steps selectable) (with exposure compensation dial : +/- 3EV (1/3 EV steps))
Exposure Modes Aperture priority (A), iAUTO, Manual (M), Movie (Programmed AE (P) / Aperture priority (A) / Shutter-speed priority (S) / Manual (M)), Programmed AE (P), Scene Selection, Shutter-speed priority (S), Superior Auto, Sweep, Panorama
File Formats Exif Ver.2.3, JPEG (DCF Ver. 2.0, MPF Baseline compliant), RAW (Sony ARW 2.3 format)
Flash Sync Speed 1/250 sec
Frames Per Second 5
Image Processor BIONZ X
Included Accessories Battery NP-FW50, AC Adaptor, Accessory shoe cap, Body cap, Eyepiece cup, Micro USB cable, Power cord and Shoulder strap.
ISO Maximum 25600
ISO Minimum 100
Lens Mount Sony E-mount
Megapixels 24.3
Memory Card Format SD, SDHC, SDXC
Metering System 1200-zone evaluative metering
Screen Resolution (Pixels) 1230000
Screen Size (Inches) 3
Sensor Format Full Frame
Sensor Size 35.8 x 23.9 mm
Sensor Type CMOS
Shutter Speed, Maximum 1/8000 sec
Shutter Speed, Minimum 30 sec
Size 126.9 x 94.4 x 54.8mm
View Finder Coverage 100%
Viewfinder 0.5,-type electronic viewfinder
Weight (g) 474
HD Movie Mode 1920 x 1080
Manufacturer Link Sony
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Item Value (Cash Price) £849.00
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Final Instalments £70.75
Total Amount Payable £849.00
Annual Rate of Interest 0% P.A.
Representative APR 0% APR

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Product Code: 1544411-wex Manufacturers Part Number: ILCE7KB.CE