Introducing the Sony A7R IV mirrorless camera. This addition to the Sony mirrorless family features a powerful and huge 61MP full-frame sensor. This back-illuminated sensor can provide up to a whole 15-stops of dynamic range which in turn allows for incredible low-light performance. The same impressive pixel-shift multi-shooting mode, found in the A7 III has been used in this new iteration. This ... More
Introducing the Sony A7R IV mirrorless camera. This addition to the Sony mirrorless family features a powerful and huge 61MP full-frame sensor. This back-illuminated sensor can provide up to a whole 15-stops of dynamic range which in turn allows for incredible low-light performance. The same impressive pixel-shift multi-shooting mode, found in the A7 III has been used in this new iteration. This mode allows you to create unbelievable 240MP images. The camera also features a stunning 5.76 million dot UXGA OLED viewfinder, 567 phase-detect AF points, and a hugely accurate real-time iAF tracking for both humans and animals.
Sony A7R IV Key Features:
A brand new back-illuminated 35mm full-frame 61MP image sensor – a world's first
The A7R IV rivals medium format image quality while retaining the Alpha series form factor
Improved autofocus performance, using 567 phase-detection points which cover 74% of the frame
Real-time tracking iAF for both humans and animals
A wealth of video features: Full sensor width capture, oversampled 6K for 4K capture, touch tracking, Slog2/3 for 14-stops of dynamic range, as well as Hybrid Log Gamma
Real-time iAF tracking for video – a first for Sony
Digital audio interface in camera – another first for Sony
A reliable professional tool: Dual UHS-II slots, refined focus control, 5.76mil dot OLED, redesigned grip based on user feedback, improved sealing, 2.4+5GHz WiFi,
5.76 million dot UXGA OLED viewfinder
Expanded Sony A7R IV Key Features:
Image Quality Taken To A New Level
Not only is the A7R IV is the first Sony camera to use this new 61.0MP 35mm full-frame back-illuminated CMOS senor, but it is the first camera in the world to use this new generation of high performance sensors. Back-illumination works alongside Sony's latest noise-reduction technique to provide incredible high sensitivity performance. Users also have a massive 15-stops of dynamic range to work with, making this camera a real force my professionals.
Lightning fast performance and AF
Users can shoot continuously at a speed of 10fps for full resolution images, while precision AF/AE tracking can be used for approximately 7 second. The Sony A7R IV can also capture even fastest of moment. When these features are combined the camera can deliver impressive results in conditions where both fast continuous capture and fast, accurate AF performance are required.
Upgraded AF performance
the Alpha 7R IV features an improved focusing system which comprises 567 focal-plane phase detection points, which cover around 74% of the image frame. The contrast detect AF points clock in at 425, offering precise performance and reliability, especially in low light conditions. The algorithms that power the AF tracking have also been refined and improved, resulting in the ability to track sudden and complex movement with great reliability.
High-resolution 4K and Professional Filmmaking Features
As has become a staple of Sony's Alpha line up, the A7R IV is a true video workhorse. 4K video has become a standard for Sony, however full pixel readout in Super 35mm mode without pixel binning is a most welcome addition. Sony's log profiles are included as standard, and users have a choice between both S-Log 2 and S-Log 3 (14-stops) for greater control and flexibility in post-production. Hybrid Log Gamma is also available. Image and video quality is elevated even more with the use of Sony FE Mount Lenses.
Enhanced Build, Design and Customisability
The camera is dust- and moisture-resistant at all seams on the body, including the battery and media card compartments, while a magnesium alloy construction is lightweight and durable.
With the no deposit Buy Now Pay Later option, pay nothing for six months when you spend £250 or more, then either settle the cash price in full by paying a £29.00 settlement fee, or choose to spread the cost over 36 months at 19.9% APR Representative. Call us to place your order and you can also make a partial payment, the interest charged will be based on the remaining balance. Please see the repayment example below to see how much purchasing this item on finance would cost.
Item Value (Cash Price)
Total Amount Credit
35 x £136.98
Total Amount Payable
Annual Rate of Interest
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Applicants must be:
Aged 18 years or older from the application date
In permanent UK residence for a minimum of three years
Fulfil at least one of the following employment criteria:
In regular, permanent employment.
Retired from regular employment - With a minimum age of 50.
Not working through disability.
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The approval of your application depends on your financial circumstances and borrowing history. Warehouse Express Ltd trading as Wex Photo Video act as credit broker and not the lender. Barclays Partner Finance act as the lender.
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What will I receive from the finance provider (lender)?
Barclays Partner Finance will send a loan agreement pack approximately four weeks after delivery of the goods, confirming that the account has been activated and, from this point, it is possible to make repayments against the loan. You will also receive reminder letters and text at the end of the deferral period to remind you when your first payment is due.
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